The first goal was to position the new 7-Series as the leader in the luxury segment. The second was to create a product that fulfills the needs of the most demanding customers around the world. The third was to design every single piece, corner and detail throughout the car, because the difference lies in the details.
Anyone not paying attention could be forgiven for discounting Volvo as a serious player since Ford sold the company to Chinese automaker Geely six years ago. But the Swedish automaker has re-emerged and been on a roll lately, largely due to breakthrough interior design and the pleasing performance and efficiency of its all-new Drive-E 4-cyl. engines.
“If one were sentenced to eternal damnation,” one WardsAuto editor concluded, “there’s no finer way to get there than in the Hellcat, running into the abyss at wide-open throttle while the helpless soul hangs on for dear life.”
Surprisingly, it was planned as a small-volume engine for high-performance compact S4s and S5s. Now it is Audi's only V-6 available in midrange A6s and A7s, the flagship A8 sedan and Q5, SQ5 and Q7 CUVs.