Haig Stoddard

Haig
Stoddard
Industry Analyst,
WardsAuto
Articles
North America Sales to Average 20 Million-Plus; Production to Top 18 Million 2
An irony of the 1.5 million units in new production capacity being added in North America in the next four years is that sales penetration of domestically made vehicles won’t rise significantly.
July U.S. Sales Soar to 17.5 Million SAAR  1
Sales of large trucks rebounded from a June decline that ended 15 straight increases, but were uneven across segments and possibly aided by some spot incentives.
Mitsubishi Shutdown to Further Streamline Production Utilization 
Closure of Mitsubishi’s U.S. plant means a 62,000-unit cut to forecasted North American output in 2016.
U.S. LV Sales Heading to 17 Million Units
Cars could be the catalyst that propels sales well above 17 million if automakers turn to incentives or fleet deliveries to stop their decline.
Imports Push June U.S. Inventory Above Year-Ago Levels 
Imports Push June U.S. Inventory Above Year-Ago Levels
June’s 17.1 Million U.S. SAAR Caps 10-Year High First-Half 
June’s car penetration fell to 44.9%, as all segment groups posted year-over-year declines in the same month for the first time since September 2009.
North America-Built LV Sales Will Lag Capacity Increases 
As Mexico lures more manufacturing, its market also is opening up to more overseas-built vehicles with import offerings doubling since 2001.
CUV U.S. Sales Hurtling to 5 Million Units in 2015 
Boosted by stubbornly low fuel prices, demand for CUVs is a major reason for near record-low car penetration, which is likely to get worse.
May U.S. Inventory Points to Another Sales Boom in June 
The odds are June will be the second straight month with a 17 million-plus SAAR, which would be the first time that has occurred since 2004.
U.S. Sales Zoom to Near 10-Year High in May 
Higher fuel prices in May did not keep truck penetration from rising above year-ago for the 28th straight month, but large trucks posted their first year-over-year market-share decline since October.
North America Heading Toward 20 Million Sales in 2015 
A strong rebound in May and June U.S. sales close to a combined 17-million SAAR is a key to meeting 2015’s forecast
North American Capacity Utilization Hits 100% Again in Q1 
Additional North American production capacity in 2016 from a new plant at Volkswagen and increases at existing facilities among other automakers will raise available straight-time production to 18.4 million units.
April U.S. Sales Strong Despite Missing Expectations 
The April market share for CUVs was an any-month high 29.0%, and the 28th consecutive increase over the same year-ago period.
U.S. Second-Quarter LV Sales Pegged at 16.8 Million SAAR 
Potential headwinds could cut April’s SAAR as much as 800,000 to 900,000 units from March’s 17.1 million total.
March U.S. Light-Vehicle Inventory Down 2% 
To maintain Q1’s 16.6 million-unit SAAR, April’s sales volume will need to equal a higher percentage of March’s inventory than indicated by usual month-to-month patterns.
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