Herb Shuldiner

Correspondent
WardsAuto

Based in New York City, Herb specializes in coverage of the European automobile importers, sales and marketing issues and new technology.

Articles by Herb Shuldiner
New S-Class Variants to Target Super Premium Sector 
Mercedes will offer six variants of the ’14 model, including at least one version designed to appeal to former Maybach buyers.
Nissan Sees Momentum Building for Leaf EV 
The West Coast remains a big market for the car, but demand is picking up in cities such as Atlanta, Washington and St. Louis, says a key executive.
NHTSA Chief Mum About Next Step in Chrysler Standoff 
Administrator David Strickland does not explain why the government is giving owners of the models NHTSA considers unsafe no guidance about whether to continue driving their vehicles.
Volvo Not Quitting U.S., North American Chief Says 1
The auto maker plans to introduce four facelifted vehicles later this year as ’14 models: the S60, XC60, S80 and XC70, which represent 83% of U.S. sales. “There’s no signal that we’re lessening our pace here,” John Maloney says.
Mercedes Targets 30,000 AMG Global Sales Annually by 2017
Customers generally pay 40%-45% more for an AMG model, because for some premium car buyers the Mercedes brand doesn't have enough cachet, says a top executive. “They want the best car that's there.”
Dealership Pulls Heavy Duty at Former Army Facility
Bay Ridge Ford converts a Brooklyn military building into a service center for big and small vehicles.
Big Apple Juice: Leaf EV Taxis Tested in New York
The Leaf taxis are being tested for their feasibility for daily service in New York. But they are not taking the place of the “Taxi of Tomorrow” based on the Nissan NV200, the exclusive replacement for the 13,000-plus cabs now plying city streets.
Chevrolet Favors Retail Customers in ’14 Impala Sales Mix
Two-thirds, or 70%, of last year’s model went to fleets. However, the first 500 10th-generation Impalas produced this year all have gone to retail customers, marketing manager Jon Hahn says.
Sweet Spot in U.S. for A3 Sedan, Audi of America Exec Says
The 3-door sedan is popular in Europe, but the entry-level, premium-segment buyer here has gotten older and yearns for cars that are more luxurious, Scott Keogh says.
U.S. Team Made Final Push for Lexus ES Output in Kentucky
Toyota has been considering adding Lexus ES sedan output in North America for at least a year. But CEO Akio Toyoda credits the decision to pull the trigger on the plan to a March reorganization of its management ranks.
Hyundai Boosts Sonata Hybrid for More Power, Fuel Economy
The ’13 model's Blue Drive powertrain features a bigger-capacity 10.5-kW starter generator, 35-kW (47-hp) electric motor and 47-kW LG Cheml 72-cell lithium-polymer battery pack.
Volvo Launches New R-Design Versions of S60, XC60
The auto maker is standing pat with its current lineup because it is phasing out existing engines in favor of an all-new 4-cyl. powerplant that eventually will power all Volvo models.
Subaru Hopes Rising XV Crosstrek Tide Lifts Hybrid
With sales of the conventionally powered CUV running at about 3,000 units a month, the auto maker calls the hybrid’s projected 10% share “the right volume.”
Sequester Not Sidetracking NHTSA, Administrator Says 
Any safety issues, including vehicle recalls if necessary, will be handled routinely, David Strickland says.
Smart Readies for EV Launch in U.S., Second-Gen Models for Europe 
Following the U.S. rollout of its electric vehicles, Smart will retool for next-generation versions of its mainstream models. Based on the Renault Twingo, they’ll hit Europe later this year.
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