Herb Shuldiner


Based in New York City, Herb specializes in coverage of the European automobile importers, sales and marketing issues and new technology.

BMW Crowned World’s Most Reputable Company
BMW ranked third in last year’s survey and Daimler was eighth. Nissan and Suzuki were on the 2014 list but didn’t make the cut this year. GM squeezed in at 96th after missing the list last year while embroiled in the ignition-switch recall crisis.
VWA Chief Targets More CUV Sales
Matching the industry’s 35% sales rate on utility vehicles is seen as the key to reversing VWA’s slide.
BMW North America Chief Stands Pat With Winning Hand 1
Ludwig Willisch sees opportunities to grow sales in North America, but he’s not interested in the sub-$30,000 segments. At the high end of the price spectrum, Willisch is content pitting BMW’s Rolls-Royce against Daimler’s Maybach brand.
Autoliv Sees Wider Use of Night-Vision Technology
Currently available only in a handful of imported premium models, Autoliv believes the take rate on the technology will increase significantly. Only 80,000 units were sold globally in 2014, primarily in the U.S., Europe and China.
Cannon Shoots for Mercedes Gains in North America
Taking on responsibility for Mercedes operations in Canada, Steve Cannon believes the brand needs to offer more 4matic all-wheel-drive models north of the border, possibly offering a 4matic option across the portfolio.
Gasoline’s Price Edge Not Slowing U.S. Diesel Growth 
The industry expects diesel sales to rise 1% to 2% this year, aided largely by Volkswagen’s marketing efforts and the introduction of diesel versions of the Dodge Ram, Chevrolet Colorado and Nissan Titan pickups.
Nissan Closes in on Honda in U.S. Sales, Market Share 
Growth has come from throughout Nissan’s product range. The Altima is up 3.4% in the hotly competitive midsize sedan segment. The Murano and Rogue also are showing healthy gains, and even the Leaf electric vehicle is up 35% so far this year.
Virginia Tech Study Would Put Traffic Signs, Signals Inside Vehicles 
The goal is for “smart” vehicles to communicate with each other and the surrounding infrastructure to prevent collisions and reduce highway congestion.
Cadillac Rolling Globally, Seeks Traction in U.S.
Global Cadillac sales jumped 30% and improved 22.1% in the U.S. in 2013, according to WardsAuto data. But for the first half of this year, Cadillac’s U.S. sales slipped 1.0% against an industry that was ahead 4.0% and a luxury market up 7.0%.
Jeep Renegade Adds to Growing Small CUV Segment
Popularity of this new breed of vehicles is growing rapidly worldwide, and more automakers are beginning to test the U.S. market, where buyers are expected to migrate from small hatchbacks and sedans.
Ford Looks for 1.0L Engine to Gain Traction in U.S. 
Only 4% to 8% of Ford Fiesta customers in the U.S. select the model with the 1.0L mill. However, that’s in line with the automaker's modest sales targets, says Wade Jackson, Fiesta marketing manager.
Chrysler Looks to Hold Ground With New 200
The sell-down of the ’14 model is proceeding in an orderly way. Production of the ’15 200 started with only a 1-month's inventory of the previous-generation car on dealer lots.
Product-Planning Chief Says Nissan On Roll 
There’s still work to be done in boosting sales of fullsize pickups and compact cars, Pierre Loing admits. And the future of Nissan’s Cube small car beyond the current generation appears in doubt.
Developer Says New Injectors Promise 20% Fuel-Economy Gains
Nostrum Motors also is working on a new 100 mpg engine that could be on the road by the end of the decade. The new engine is cooled internally, allowing the radiator to be reduced in size or completely eliminated.
Mercedes Looks to New Products to Stay on Sales Roll  1
Mercedes will not mention its use of the Tesla powertrain in marketing its new B-Class EV. “We have an ownership stake in Tesla, but the B-Class is still a Mercedes product,” MBUSA President Steve Cannon says.
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