Herb Shuldiner

Herb
Shuldiner
Correspondent,
WardsAuto

Based in New York City, Herb specializes in coverage of the European automobile importers, sales and marketing issues and new technology.

Articles
Nissan Closes in on Honda in U.S. Sales, Market Share 
Growth has come from throughout Nissan’s product range. The Altima is up 3.4% in the hotly competitive midsize sedan segment. The Murano and Rogue also are showing healthy gains, and even the Leaf electric vehicle is up 35% so far this year.
Virginia Tech Study Would Put Traffic Signs, Signals Inside Vehicles 
The goal is for “smart” vehicles to communicate with each other and the surrounding infrastructure to prevent collisions and reduce highway congestion.
Cadillac Rolling Globally, Seeks Traction in U.S.
Global Cadillac sales jumped 30% and improved 22.1% in the U.S. in 2013, according to WardsAuto data. But for the first half of this year, Cadillac’s U.S. sales slipped 1.0% against an industry that was ahead 4.0% and a luxury market up 7.0%.
Jeep Renegade Adds to Growing Small CUV Segment
Popularity of this new breed of vehicles is growing rapidly worldwide, and more automakers are beginning to test the U.S. market, where buyers are expected to migrate from small hatchbacks and sedans.
Ford Looks for 1.0L Engine to Gain Traction in U.S. 
Only 4% to 8% of Ford Fiesta customers in the U.S. select the model with the 1.0L mill. However, that’s in line with the automaker's modest sales targets, says Wade Jackson, Fiesta marketing manager.
Chrysler Looks to Hold Ground With New 200
The sell-down of the ’14 model is proceeding in an orderly way. Production of the ’15 200 started with only a 1-month's inventory of the previous-generation car on dealer lots.
Product-Planning Chief Says Nissan On Roll 
There’s still work to be done in boosting sales of fullsize pickups and compact cars, Pierre Loing admits. And the future of Nissan’s Cube small car beyond the current generation appears in doubt.
Developer Says New Injectors Promise 20% Fuel-Economy Gains
Nostrum Motors also is working on a new 100 mpg engine that could be on the road by the end of the decade. The new engine is cooled internally, allowing the radiator to be reduced in size or completely eliminated.
Mercedes Looks to New Products to Stay on Sales Roll  1
Mercedes will not mention its use of the Tesla powertrain in marketing its new B-Class EV. “We have an ownership stake in Tesla, but the B-Class is still a Mercedes product,” MBUSA President Steve Cannon says.
Lower Cost Key to Magnesium’s Lightweighting Uses
The industry target is to use an average of 350 lbs. of magnesium components in vehicles by 2020. This would significantly lower the weight of the average car from the current 3,360 lbs.
Much-Maligned Smart to Turn Profit With New-Gen Model, Exec Says 
Smart, and smaller entry-level vehicles, have helped Mercedes draw a younger demographic. The average age of Mercedes customers in Germany has been cut by 10 years, CFO Bodo Uebber says.
Cadillac Targets Increased Volume in Emerging Markets
The brand seeks to raise deliveries in regions it defines as emerging markets to about 15% of its global volume. These regions include Russia, the Middle East, Canada, Mexico and eventually South America, where it sells no vehicles at present.
Ford’s Mays Back in U.S. for Lincoln Design Revival 3
J Mays’ goal is to restore Lincoln to its design glory years. He's confident the MKZ sedan is the first in a series of new models that will strengthen the marque.
Panasonic Grows Lithium-Ion Battery Business for EVs
The electronics giant is attempting to shed its financial problems of recent years and expand sales in growing industries such as power for EVs, in-vehicle cameras and infotainment.
Year-End Lease Expirations Challenge GM Customer-Retention Strategy
Executives are eager to learn whether conquest customers renew their leases this year or purchase new vehicles in order to judge whether GM's 4-year effort to improve service and customer retention is a success, Mark Reuss tells WardsAuto.
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