While pricing always plays a key role in marketing, it will be particularly important to hit the sweet spot with the Colorado and Canyon: too steep and it risks overlapping GM’s large pickups, too cheaply and it saps profitability.
“The industry is in good shape. We’re not over our skis,” Visteon CEO Tim Leuliette says. “Not just Visteon, but as an industry we are all running pretty good balance sheets and being very conservative.”
The earnings swoon also reflected difficulties in international markets, specifically South America, where economic headwinds are affecting sales, and in Europe, where GM continues to book losses as it restructures its business.
Johan de Nysschen’s appointment at Cadillac comes at a critical time for the 112-year-old GM luxury unit, where U.S. sales are flagging and plans call for 10 new vehicles for the brand by the end of 2015.
Ultracaps, long considered too costly for widespread application in light vehicles, appear to be gaining traction – albeit ever so slowly – as electrification takes hold and automakers find the technology’s advantages harder to resist....More
Networked vehicles that can communicate with each other and the infrastructure open up a new range of possibilities for user functions that will make driving safer, more comfortable and environmentally friendly, the supplier says....More