James M. Amend

James
M. Amend
Associate Editor,
WardsAuto

James covers General Motors and environmental and safety issues.

Articles
GM Preps Product Storm for SEMA
GM releases just handful of images and product details ahead of the show, including concept takes on the Chevy Sonic, SS, Impala and Cruze.
Chevy Colorado, GMC Canyon Bold Move in Moribund Segment
How crazy are the product planners at General Motors to commit the automaker to a multi-million dollar re-launch of the Chevrolet Colorado and GMC Canyon? Crazy like a fox, it would appear.
Opel Marketing Chief Puts Brand in Beautiful Company
“There are a lot of mistakes in celebrity advertising,” says Opel marketing chief Tina Mueller. “You have to be very sensitive to who you take, and credibility also is very important.”
GM Freshens Up Trucks to Match Ford F-Series Bluster 1
Model-year changeovers in the truck business these days bring with them more updates than in the recent past. Competitive pressures are too intense to let a product go untouched, GM marketers say.
Marchionne Issues Dim Near-Term View of Europe’s Recovery
“I’ve never been a firm believer in the strength of the European recovery,” the Fiat Chrysler CEO says.
Opel Sees Bounty in Small as Premium Plan
CEO Karl-Thomas Neumann wants the brand’s turnaround focused on smaller cars, CUVs and niche vehicles that offer optional features customers will buy.
Toyota Calls C-HR Concept Next Step in Design, Driving Revival
“This concept is the synthesis of more than 20 years of Toyota creativity,” says Karl Schlicht, executive vice president-Sales at Toyota Europe.
GM Truck Marketers Not Fretting Rival Redesigns
Duncan Allred, vice president-Sales and Marketing at GMC, hopes a Canyon Denali will be in the cards. An upscale treatment to the pickup in the future would provide a boost against fresher competition.
Fifth-Generation Opel Corsa Takes Leap Forward
Given its expected sales volumes, the car should play a key role in turning around Opel’s flagging financial results, which GM CEO Mary Barra today said will finish in the black in 2016 for the first time in 15 years.
Chevy Volt Teaser Leaves Much to Imagination
The image is the second Volt teaser from GM. In August, Global Chevrolet Chief Marketing Officer Tim Mahoney showed a glimpse of the rear of the car, but he was short on details. There is no shortage of speculation, however.
OnStar 4G LTE - Outlook Conference, September 2014 
The third of WardsAuto's 2014 series of half-day conferences presenting insights and analysis of the automotive industry, deep dives into special topics, and live discussion with our panel of experts.
GM Building Homes, Rebuilding Supplier Relations
Historically, purchasing chief Grace Lieblein says, GM and its suppliers rarely met face-to-face, and usually in the sterile confines of a conference room to talk contracts or performance.
New Cadillac Flagship Named CT6 3
Going forward, all car models will use the “CT” lettering and a number “indicating the relative size and position of the cars in the hierarchy of Cadillac models,” GM says.
GM Confirms Range-Topping Cadillac, Bows Early Next Year
GM will build the 4-door Cadillac at its Detroit-Hamtramck, MI, assembly plant, where it recently invested $384 million in tools and equipment for the car.
Composite Suspension Underpins Sanluis Rassini Racing Venture
Together with PPG Fiber Glass and Polystrand, Sanluis Rassini will invest $5 million to support an entry in the Grand Touring Lite classification of the Sports Car Club of America.
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