James M. Amend

James
M. Amend
Associate Editor,
WardsAuto

James covers General Motors and environmental and safety issues.

Articles
GM Earmarks $63 Million for Michigan Assembly Plant
The plant’s general assembly area will add 28,000 sq.-ft. and the body shop will take on another 181,000 sq.-ft. The paint shop will grow by 54,000 sq.-ft.
Barra Wants Greater Competitive Tenacity From GM 3
“Across the board, we need to be a fierce competitor and I think that is a positive thing,” the chief executive tells WardsAuto.
Ford’s Fields Bullish on F-150 Launch, Tesla Model S Competitor
“We have driven the Model S,” the chief executive says. “We’ve torn it down, we’ve put it back together (and) we drove it again. (We’re) very familiar with that product.”
GM CEO Barra ‘Stepping Up’ Outreach to Owners of Recalled Vehicles
The executive also shares news about GM’s progress rehabilitating its European operations, including the strategy for a depressed Russian market, and the automaker’s ambitions for the Cadillac brand
Engineers Confront Pace of Change, Talent Dilemma, Experts Say
“In India, being a software engineer is cooler than being a cricket player,” says Siemens executive Stefan Jockusch.
GM Preps Product Storm for SEMA
GM releases just handful of images and product details ahead of the show, including concept takes on the Chevy Sonic, SS, Impala and Cruze.
Chevy Colorado, GMC Canyon Bold Move in Moribund Segment 2
How crazy are the product planners at General Motors to commit the automaker to a multi-million dollar re-launch of the Chevrolet Colorado and GMC Canyon? Crazy like a fox, it would appear.
Opel Marketing Chief Puts Brand in Beautiful Company
“There are a lot of mistakes in celebrity advertising,” says Opel marketing chief Tina Mueller. “You have to be very sensitive to who you take, and credibility also is very important.”
GM Freshens Up Trucks to Match Ford F-Series Bluster 1
Model-year changeovers in the truck business these days bring with them more updates than in the recent past. Competitive pressures are too intense to let a product go untouched, GM marketers say.
Marchionne Issues Dim Near-Term View of Europe’s Recovery
“I’ve never been a firm believer in the strength of the European recovery,” the Fiat Chrysler CEO says.
Opel Sees Bounty in Small as Premium Plan
CEO Karl-Thomas Neumann wants the brand’s turnaround focused on smaller cars, CUVs and niche vehicles that offer optional features customers will buy.
Toyota Calls C-HR Concept Next Step in Design, Driving Revival
“This concept is the synthesis of more than 20 years of Toyota creativity,” says Karl Schlicht, executive vice president-Sales at Toyota Europe.
GM Truck Marketers Not Fretting Rival Redesigns
Duncan Allred, vice president-Sales and Marketing at GMC, hopes a Canyon Denali will be in the cards. An upscale treatment to the pickup in the future would provide a boost against fresher competition.
Fifth-Generation Opel Corsa Takes Leap Forward
Given its expected sales volumes, the car should play a key role in turning around Opel’s flagging financial results, which GM CEO Mary Barra today said will finish in the black in 2016 for the first time in 15 years.
Chevy Volt Teaser Leaves Much to Imagination
The image is the second Volt teaser from GM. In August, Global Chevrolet Chief Marketing Officer Tim Mahoney showed a glimpse of the rear of the car, but he was short on details. There is no shortage of speculation, however.
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