Sales executive Rick LoFaso says most of the initial sales of the ’16 Tacoma have been to existing owners, a significant number considering 3 million have been sold in the past 20 years and 75% still are on the road.
The arrival of the XE and F-Pace will benefit Jaguar since it doesn’t offer a small sedan or CUV now. And the two new offerings should lower the average age of Jaguar owners while potentially keeping them in the family longer.
The HR-V is important because it was designed as a conquest vehicle to draw new buyers to Honda, truck planning chief James Jenkins says: ‟The goal was conquest and about 50% percent of the buyers are conquests.”
Group Vice President Doug Murtha says buyer demographics for the iA sedan and iM hatchback basically are the same as those for any car in the Scion lineup: people who want a high-mileage, affordable new small car that isn’t bare-bones.
We call out vehicles with problematic fit-and-finish, materials, ergonomics or unfortunate design choices. Each of these items resulted in points deducted as WardsAuto editors selected the 2016 Wards 10 Best Interiors.