Jim Mateja


A long-time veteran of the auto beat, Jim is based in Chicago and covers new product, sales, marketing and management issues.

Diesel Colorado Pickups on Way to Dealers 2
GM expects the diesel to account for 10% of its midsize-truck sales, and officials aren’t too worried about cannibalizing fullsize pickup sales.
Early Tacoma Sales Hot 1
Sales executive Rick LoFaso says most of the initial sales of the ’16 Tacoma have been to existing owners, a significant number considering 3 million have been sold in the past 20 years and 75% still are on the road.
Fiat to Rely on 4WD, Not Pope, to Draw Buyers; More on Way From Ram 2
The new 500X is first 500 model with all-wheel drive, expected to expand the brand’s appeal in the Snow Belt.
Jaguar Looks to Up Sales With Downmarket XE, F-Pace
The arrival of the XE and F-Pace will benefit Jaguar since it doesn’t offer a small sedan or CUV now. And the two new offerings should lower the average age of Jaguar owners while potentially keeping them in the family longer.
Honda HR-V Outrunning Sales, Conquest Projections
The HR-V is important because it was designed as a conquest vehicle to draw new buyers to Honda, truck planning chief James Jenkins says: ‟The goal was conquest and about 50% percent of the buyers are conquests.”
GM Confident OnStar Hack Counterattack Successful 2
OnStar developed a software update to its RemoteLink app to patch the security flaw that had allowed hackers to control functions such as unlocking the doors and starting the engine.
GM Confident OnStar Hack Counterattack Successful
OnStar developed a software update to its RemoteLink app to patch the security flaw that had allowed hackers to control functions such as unlocking the doors and starting the engine.
Subaru Hitting on All Cylinders With All-Wheel Drive
Though CUVs are leading the way, marketing strategist Dave Sullivan says Subaru is benefiting from the all-wheel-drive technology employed in almost all of its cars yet is offered by few competitors.
Cadillac Exec Mum on Raising High-Performance Stakes
Tony Roma, chief engineer for the luxury brand’s new V-Series line, doesn’t say whether the automaker eventually might challenge Mercedes’ AMG Black Series.
New Scion Models Reflect Demographic Fine-Tuning
Group Vice President Doug Murtha says buyer demographics for the iA sedan and iM hatchback basically are the same as those for any car in the Scion lineup: people who want a high-mileage, affordable new small car that isn’t bare-bones.
Exec: Chrysler Won’t Cut Corners to Reach Mainstream 
Although Chrysler is moving the 300 toward the mainstream, the automaker still is targeting buyers of the near-luxury sedans it has rivaled in the past.
Mitsubishi Plans Cautious Product Push in U.S.
In addition to a new-gen Montero based on its Chicago concept vehicle, the brand plans a Mirage sedan and Outlander plug-in, and is discussing joint-venture deals with Renault and other automakers.
Toyota Freshens Up Avalon; Special-Edition Camry, Corolla in Plans
The lower-luxury Avalon gets some styling tweaks, most notably a new grille and lighting, plus some upgraded standard equipment. It hits the market later this year.
Chevrolet Expects to Sell All Colorado Pickups It Can Build
The new midsize trucks are leaving dealer lots in less than 17 days, says a top official, with 41% of buyers new to the brand.
Mitsubishi Concept Beefs Up, Electrifies Montero
The concept rendition is a gasoline/electric plug-in hybrid that teams a supercharged 3.0L, 335-hp gasoline V-6 and 8-speed automatic with a 94-hp electric motor powered by lithium-ion batteries.

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