Maureen McDonald

Correspondent
WardsAuto

Maureen writes about automotive dealers and retailing topics.

Articles by Maureen McDonald
Dealers, Auto Makers Keen on ‘Crowdfunding’
With a social-media modern touch, “this is grassroots marketing,” says Kim Duley of Huntington Ford in Rochester Hills, MI.
Model T Dealership Reborn
A couple turns an old rundown building into an example of eco-friendly sustainability.
Internet Reshapes How Dealers Sell Used Cars
Millions of prospective auto customers go to the major Web portals in search of vehicles that fit their needs, fulfill their dreams and meet their budgets.
Service Departments to the Rescue 1
Service managers throughout the U.S. aid their communities and stranded motorists and distressed tourists as a regular part of doing business.
F&I Flies High
During the recession, dealerships honed their skills in relating better to customers, finding financing options and revisiting training. It’s paying off now.
Speed Counts in F&I Office
More of the F&I process will be automated in the future to speed transaction time. But despite the emerging technology, F&I remains a people business, says Robert Gault of Classic Chevrolet.
Extended Warranties Remain Popular 2
Some dealerships such as Earl Stewart Toyota in West Palm Beach, FL, provide their own extended-warranty contracts and work to get every customer covered.
Car Dealers Getting Engaged
Dealers are creating offbeat ads, staging fundraising pie-throwing events, sponsoring various contests, shooting in-house videos – and posting it all on sites such as Facebook.
Modern Phones Lifelines for Dealers
In this age of texting and emailing, telephones still are the main dealership gateway for customers.
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