Roger Schreffler

Roger
Schreffler
Correspondent,
WardsAuto

Roger keeps tabs on the Japanese auto industry, specializing in coverage of manufacturing and advanced technology.

Articles
Fuel Cells, Plug-in Hybrids Fueled Buzz at Tokyo Show 
Honda hopes to reduce the price of its next-generation FCEV’s price to ¥4 million, a goal dating back to 2005, but the target date has been pushed back from 2020 to 2025.
Human Factor a Plus in Vehicle Safety, BMW Exec Says 
“The human being is fantastic sensor and analyzer,” Klaus Kompass says. “He is probably the best we have today at analyzing a complete situation with the blink of an eye. We don’t have technical systems that can do that” yet.
Japanese, South Korean Hybrids, EVs Near Sales Record 
Electric vehicles accounted for 3% of the Japan-Korea sales total, while plug-in hybrids represented 2%.
Futuristic EV Heads List of Nissan’s Tokyo Debuts
The BladeGlider EV concept, powered by a pair of in-wheel electric motors, is a prototype of an upcoming production vehicle, the automaker says.
Fuel-Cell Vehicle Heads Toyota Tokyo Debuts
The FCV Concept is a successor to the FCV-R that was unveiled at the Tokyo show two years ago.
Tokyo to See Mitsubishi Hybrids, Subaru CUV, Lexus Sport Coupe
Mitsubishi plug-ins take center stage, while Lexus shows a near-production-ready RC with both conventional and hybrid powertrains.
Suzuki, Daihatsu Take Center Stage at Tokyo Show
Suzuki's biggest star will be the 4-wheel-drive Crosshiker. Powered by a 1.3L gasoline engine, the car weighs just 1,780 lbs.
Automakers Turn Toward ITS to Improve Safety in Crowded World 
A consensus is building that intelligent-transportation systems hold the key to dealing with rising infrastructure costs and traffic congestion, while cutting global traffic fatalities from the current 1.2 million people annually.
Safety Features Rolling Out on Japanese Models, Including Minis 
Even midrange Toyota models such as the Corolla, Camry and RAV4 now feature rearview cameras and auto-leveling headlamps. Toyota estimates that failure to recognize potential danger causes 70% of accidents.
Honda Plays Small Ball at Tokyo Show
Although a concept, the S660 could be launched as soon as next year if it gets the green light for production.
JPMorgan: Japan’s Auto Makers Headed for Record Sales, Earnings 
Reports by JPMorgan Securities Japan detail the industry’s reversal of fortune since the dark days following the Lehman Brothers bankruptcy and subsequent start of the global recession in fall 2008.
Auto Industry Leading Market for Japanese Robotics
Fueling growth this year is new capacity coming on stream in Mexico where Nissan, Mazda and Honda all will open auto plants over the next six months.
Spartanburg Plant Anchors BMW’s Growing Range of CUVs
A $900 million expansion, raising cumulative investment at the facility to nearly $6 billion, will boost capacity once again to 350,000 units in 2015. And with it will be the addition of the new X4 reportedly due out in early 2014.
Asia to Drive Growth in Oil Demand Through 2035, Analyst Says
Rising worldwide vehicle ownership, forecast to grow to 1.9 billion units, will continue to heighten competition for energy resources, the IEEJ says.
Japan’s Vehicle Safety-Systems Installation Continues to Climb 
JAMA’s 2013 edition of “The Motor Industry of Japan” reports ABS was available on all standard cars sold with 1.0L or larger engines in 2011, the most recent year for which the association reports safety-system installations.
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