Roger Schreffler

Roger
Schreffler
Correspondent,
WardsAuto

Roger keeps tabs on the Japanese auto industry, specializing in coverage of manufacturing and advanced technology.

Articles
Retooled Lineup Key to Mitsubishi Business Plan
The New Stage 2016 plan sets ambitious earnings, sales and production goals for fiscal 2016. They include record earnings of ¥135 billion on sales of ¥2.6 trillion, both up more than 40% from fiscal 2012, and more than 1.4 million builds.
Exports to U.S. Drive Japanese Auto Industry Growth 
Japanese exports to Europe were down 10%, while shipments to the U.S. and Asia were relatively flat.
Transmission Maker Aisin AI Shifts Into High Gear 
In addition to Toyota, Subaru and Lexus, Aisin AI supplies Mazda and Mitsubishi in Japan and PSA Peugeot Citroen, General Motors and Lotus overseas. The supplier is developing a new 6-speed transmission for the Porsche 911 sports coupe.
Import Sales Rise in Japan in 2013 
American auto makers sold 13,037 units, with Jeep and Ford again the brand leaders accounting for two out of three of the U.S. imports sold.
JATCO Developing Low-Cost Automatic Transmission 
At the Tokyo auto show in November, JATCO unveiled what could be the base model for the new gearbox. An executive declines to say if the transmission will have three or four forward speeds.
Fuel Cells, Plug-in Hybrids Fueled Buzz at Tokyo Show 
Honda hopes to reduce the price of its next-generation FCEV’s price to ¥4 million, a goal dating back to 2005, but the target date has been pushed back from 2020 to 2025.
Human Factor a Plus in Vehicle Safety, BMW Exec Says 
“The human being is fantastic sensor and analyzer,” Klaus Kompass says. “He is probably the best we have today at analyzing a complete situation with the blink of an eye. We don’t have technical systems that can do that” yet.
Japanese, South Korean Hybrids, EVs Near Sales Record 
Electric vehicles accounted for 3% of the Japan-Korea sales total, while plug-in hybrids represented 2%.
Futuristic EV Heads List of Nissan’s Tokyo Debuts
The BladeGlider EV concept, powered by a pair of in-wheel electric motors, is a prototype of an upcoming production vehicle, the automaker says.
Fuel-Cell Vehicle Heads Toyota Tokyo Debuts
The FCV Concept is a successor to the FCV-R that was unveiled at the Tokyo show two years ago.
Tokyo to See Mitsubishi Hybrids, Subaru CUV, Lexus Sport Coupe
Mitsubishi plug-ins take center stage, while Lexus shows a near-production-ready RC with both conventional and hybrid powertrains.
Suzuki, Daihatsu Take Center Stage at Tokyo Show
Suzuki's biggest star will be the 4-wheel-drive Crosshiker. Powered by a 1.3L gasoline engine, the car weighs just 1,780 lbs.
Automakers Turn Toward ITS to Improve Safety in Crowded World 
A consensus is building that intelligent-transportation systems hold the key to dealing with rising infrastructure costs and traffic congestion, while cutting global traffic fatalities from the current 1.2 million people annually.
Safety Features Rolling Out on Japanese Models, Including Minis 
Even midrange Toyota models such as the Corolla, Camry and RAV4 now feature rearview cameras and auto-leveling headlamps. Toyota estimates that failure to recognize potential danger causes 70% of accidents.
Honda Plays Small Ball at Tokyo Show
Although a concept, the S660 could be launched as soon as next year if it gets the green light for production.
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