Production will be divided evenly between Li-ion and the NiMH batteries Toyota has used nearly exclusively until now. Sales of cars with the two battery types will be further split 50-50 in North America and Japan.
The auto industry will need to substantially increase the market share for advanced-technology vehicles in Japan, if it hopes to achieve future carbon-dioxide emissions targets, Honda’s Fumihiko Ike says.
The Tokyo show has become less significant than those in Frankfurt, Geneva, Detroit and Los Angeles. Still, as the home market for Toyota, Nissan and Honda, it affords them a chance to bedazzle with their latest technologies.
Still ranking as the world’s leaders, Japanese and Korean brands registered a 10% year-on-year decline in hybrid sales between January and June to an estimated 805,000 units. Hybrid production in Japan alone declined 29% to 550,181 units.
The Okazaki plant produces Outlander, Outlander plug-in hybrid and RVR midsized CUVs . The RVR is sold in Europe as the ASX. More than 90% of output is exported, with Europe accounting for more than half of the total.
All of the leading domestic brands – Toyota, Honda, Suzuki, Daihatsu and Nissan – reported declines during the period. The biggest 6-month backslide from like-2014 was by low-volume manufacturer Mitsubishi, down 27.0%.
The Roland Berger consultancy calls its 2025 forecast optimistic, meaning hybrid sales growth in the U.S. and Europe will depend on strict emissions and fuel-economy regulations and large investments in battery-recharging infrastructure.
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