Steve Finlay

Steve
Finlay
Senior Editor,
WardsAuto

Editor of WardsAuto Dealer Business magazine, Steve writes about automobile dealers and retail practices.

Articles
Subprime Just Fine, Dire Predictions Aside
Conference attendees discount claims the growth in below-prime lending will end badly.
The Dealer 5 | November 13, 2014
Ziegler sings; help for tech-befuddled buyers; selling cars to kids: Dealer news and information from WardsAuto and around the web.
Spoof My Ride, Please 2
Lincoln enjoys a ripple effect from the various parodies of its MKC ad with Matthew McConaughey.
Spoof My Ride, Please
Lincoln enjoys a ripple effect from the various parodies of its MKC ad with Matthew McConaughey.
The Dealer 5 | November 11, 2014
What's on the (service) menu?; Buffett's next move?; How to ruin a great customer experience: Dealer news and information from WardsAuto and around the web.
Five Dealerships Vie for Best-Idea Honors
The contest is a popular part of the annual DrivingSales conference.
Five Dealerships Vie for Best-Idea Honors
The contest is a popular part of the annual DrivingSales conference.
The Dealer 5 | November 6, 2014
Least loyal customers; successfully selling EVs; fretting about fuel; Dealer news and information from WardsAuto and around the web.
Third-Party Lead Providers: Friend or Foe? 1
In a perfect world for dealers, all Internet leads would be in-house. Welcome to the real world.
Banner Revenue Year Predicted for Auto Industry
Revenue rather than sheer volume “is the right way of looking at it,” says TrueCar President John Krafcik.
Toyota Touts Euro-Feel of ’15 Yaris 
Production shifts from France to Mexico for subcompact models sold in the U.S.
The Dealer 5 | November 4, 2014
The perils of "clock watching"; $100,000 parts theft; keeping call centers in the loop: Dealer news and information from WardsAuto and around the web.
The Dealer 5 | October 30, 2014
Flying car lands on dealership; dealing with "showrooming"; libertarian laments franchise laws: Dealer news from WardsAuto and around the web.
Car Shoppers Increasingly Use Mobile Devices at Dealerships
Some dealership salespeople are OK with customers brandishing smartphones, some aren’t, according to a J.D. Power study.
The Dealer 5 | October 28, 2014
Competition from Amazon? Date night at the dealership? $3 gas a bad thing?: Dealer news from WardsAuto and around the web.
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