Steve Finlay

Steve
Finlay
Senior Editor,
WardsAuto

Editor of WardsAuto Dealer Business magazine, Steve writes about automobile dealers and retail practices.

Articles
Englishman Drums Up Auto Business in Michigan
Nigel Francis’ role is to promote, retain and grow the auto industry in Michigan.
Incorrect Dirty-Factory Perceptions Linger
People who haven’t visited an auto plant lately don’t know what they are missing, says Jay Baron, head of the Center for Automotive Research.
Nissan Marketer Tells of Social-Media Hits and Misses
Nissan marketing executive tells of hits and misses during the automaker’s ambitious social-media efforts.
Nissan Marketer Tells of Social-Media Hits and Misses
Nissan marketing executive tells of hits and misses during the automaker’s ambitious social-media efforts.
Gen Y Car Buyers Greater Than X for First Time 3
New sales information debunks theory Millennials are uninterested in vehicle ownership.
Happy Customers Pay More 1
Dealership group tries to emphasize the power of emotional purchases.
Happy Customers Pay More
Dealership group tries to emphasize the power of emotional purchases.
Auto Loans Up, Delinquencies Down
Auto loans still on the books account for more than $900 billion in U.S., a record high.
Average Convertible Buyer Defies Youthful Image
Convertible owners tend to be affluent and 40-something.
CRM No Longer Draws Blank Stares From Dealers
Dealership use of CRM systems surged when the recession hit and auto sales plummeted.
Dodge Challenger SRT Hellcat Heck of a Car 5
The car breaks the 700-hp barrier but isn’t like a wild animal that turns on you.
Customer-Conscious GM Shows Its Social Side
The automaker gets much social-media feedback, such as a Texan complaining his truck’s steering wheel is too hot.
Thank You for Hacking
Chad Zender discusses the trials and tribulations of executing a social-media strategy at his dealership.
Thank You for Hacking
Chad Zender discusses the trials and tribulations of executing a social-media strategy at his dealership.
Analyst Foresees Cars as True Mobile Devices 
People want to live their digital life everywhere, including in their cars, says Thilo Koslowski of Gartner.
Connect With Us

Sponsored Introduction Continue on to (or wait seconds) ×