Steve Finlay

Steve
Finlay
Senior Editor,
WardsAuto

Editor of WardsAuto Dealer Business magazine, Steve writes about automobile dealers and retail practices.

Articles
Autotrader Looks for Serious Shoppers' Buying Triggers
In providing leads to car dealers, the automotive marketplace website shifts its focus to quality over quantity.
The Big Story: Does Cadillac Have Too Many Dealers? Yes and No
The new view is there’s strength in numbers, says the luxury-vehicle whiz hired by GM to revitalize its storied brand.
Money Isn’t Everything at Car Dealerships 2
A study from TrueCar, a firm that has taken heat for allegedly sparking auto-retailing price wars, shows what top dealers do past the price point.
In Digital World, Big-Game TV Spots Just the Start
Cox Automotive tracks what online action Acura, Alfa, Buick and Infiniti are getting from their March Madness ads.
It’s Not That Auto Dealers Hate Regulations
“We’re looking for clarity and consistency,” NADA Chairman Mark Scarpelli says of proposed regulatory reform.
‘Rock Star-Wanted’ Dealer Job Listings Appeal to Men, Not Women 1
Studies indicate 65% of U.S. car buyers are women, but only 18.6% of car dealership employees are women.
’17 Mazda CX-5 No Joke
“When you are driving the vehicle, get a mental picture of my crisis,” the vehicle’s program manager says tongue-in-cheek.
Differences Between Good and Bad Car Leases 3
A quality lease involves the right vehicle, right customer, good residuals and a strong remarketing process, says Manheim’s Tom Webb.
Novel App Links Car Shoppers With Lenders, Dealers
“We didn’t build this at the expense of dealers and lenders,” says AutoGravity’s Serge Varanov.
Dealership Internet Effectiveness Has Long Way to Go
“The typical industry performance is still pretty lousy,” Pied Piper CEO Fran O’Hagan says of automotive Internet effectiveness.
Mazda Gets Respect, Now It Wants More Sales 4
“We are not chasing volume; we’ve done that before,” says Jeremy Barnes of Mazda North American Operations.
Regulatory Relief Might Be Less Than Auto Dealers Think
“The reality isn’t going to be quite what they’re hoping for,” says Jenny Rappaport of F&I provider EFG Companies.
Supersized Tablet Leaves Mark on Auto Retailing
The success of the Reynolds & Reynolds docuPAD is a case of high technology meeting human psychology.
Auto Dealer: Gen Y Articulates What Every Buyer Wants 1
Megadealer John Garff elicits mild audience laughter when he defends regulations as “friends, not enemies.”
Manheim Plans More ‘Auto Auctions in a Box’
A greater use of pop-up mobile auctions is one way to handle an onslaught of off-lease vehicles hitting the used-car market this year.
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