Steve Finlay

Steve
Finlay
Senior Editor,
WardsAuto

Editor of WardsAuto Dealer Business magazine, Steve writes about automobile dealers and retail practices.

Articles
Car Dealer Sees Himself as ‘Life Improvement Specialist’
Eric Savage says Freedom Auto Group sales meetings focus on giving and gratitude more than selling.
Some Lenders Relax Standards Too Much, Dealer Says
“What worries me is that I’m seeing lenders waiving stipulations on 550 credit scores,” says Joe Castle, who heads a Chicago car dealership group.
Once Near-Dead, Leasing Hits All-Time High
Car dealers like leasing, and so do a lot of their customers. But analysts worry a bit.
Tandem Auto Conferences Tackle Today’s Topics
Thought Leadership Summits focus on how OEMs, dealers and finance providers are partnering to improve online and in-store customer experiences.
Words That Work in Car Dealership E-Mails
A study looks at how e-mail language can win or lose sales.
Minus the ‘Electronic Curtain,’ Technology Helps Car Financing
Automated lending helps avoid delaying creditworthy dealership customers who are anxious to drive off in newly purchased vehicles.
What to Do About Faltering Fred in F&I 3
Reporting system provides “what-if” alternatives for car dealerships.
Which Vehicle Segment Will Take Biggest Residual Hit?
Industry trackers disagree over which models will depreciate the most.
Car Price Remains Important, But Not at All Costs 2
New Autotrader study indicates most auto dealership customers see no difference between lowest price and fair and transparent prices.
Sit Back, Relax and Enjoy the Car Interior
Advanced technologies would calm stressed drivers, rouse sleepy ones and overall make the car interior the place to be.
Powerful Personalization Hits Auto Industry
Car dealers use latest online tracking systems to get to know customers better.
What Future Car Consumers Want 2
Polling particularly focuses on what the 18-and-under set think about self-driving cars because that group ultimately will be buying them.
Not All Car Dealers ‘Get’ Reynolds All-in-One IT System
Reynolds and Reynolds President Ron Lamb talks about new products, tough sells, Millennial likes and dislikes and keeping one’s distance.
Up, Up and Away for Maxima
Quality materials, smart styling and exquisite craftsmanship take Nissan’s flagship sedan to soaring levels.
Family Matters in Car Dealership World
Starting out on his own, Greg Miller buys a dealership from Bob Baker, who’s easing out of the business.
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