Steve Finlay

Steve
Finlay
Senior Editor,
WardsAuto

Editor of WardsAuto Dealer Business magazine, Steve writes about automobile dealers and retail practices.

Articles
Warning to Dealership Salespeople: If You Act Like a Robot, One Could Replace You
In a WardsAuto Q&A, automotive digital guru David Kain talks about his days as the first employee of FordDirect and the need today for empathic salespeople.
Auto-Retailing E-Contracting Gains Traction – Finally
“Taking paper out of the vehicle-buying process improves the customer experience, reduces dealer overhead costs and expedites funding cycles,” says Stephen Bisbee, eOriginal’s president.
Ebbing Auto Sales Be Darned, Innovative Dealer Has Big Plans
In a WardsAuto Q&A, Brian Benstock tells how he plans to use an Amazon-like approach to double his business.
Automotive Info Tech Giant CDK to Acquire Auto/Mate
In a WardsAuto Q&A, CDK CEO Brian MacDonald explains the thinking behind the purchase.
Automakers Assemble Them, He Takes Them Apart
“We end the life of old cars, but ultimately you are giving life to new ones,” says recycler Mike Bassirpour.
Worst-Case: Hacker Sends Self-Driving Car Off Cliff 2
Last year, the FBI and NHTSA warned of vehicles becoming increasingly vulnerable to remote exploitation.
What Do Car Consumers Really Want?
Product-development researchers come across an untruth here and there as they try to tap into the mind of the customer.
Now It’s User Experience First, Technology Second
In past years, “the industry hasn’t done a particularly good job on user experience; we all should admit that,” says Faurecia’s Jim Hotary.
The Big Story: Time Traveling to Dealership of the Future
During the next decade, the average U.S. franchised new-car dealership will see many changes to how the store is set up and run, says researcher Glenn Mercer.
Maserati Uses Brand’s DNA to Create Posh SUV Interior
It looks and feels like a Maserati. Yet, it emits the character of an SUV.
Footwear Came in Handy, But Shoe Boxes Were Vital
Authenticom’s Steve Cottrell recalls an early customer-relationship management system that didn’t rely on computers.
Party Isn’t Over, But Kia’s U.S. Sales Cool Down
In a WardsAuto Q&A, Kia of America’s Orth Hedrick discusses sales, capacity challenges and an intensely competitive U.S. market.
Customer Experience Summit ‘Makes Sense’
The June 20-21 Automotive CX Summit in Los Angeles evolves from the previous back-to-back Automotive Customer Centricity Summit and the Automotive Social Media Summit.
Tough Selling EVs When Gasoline Cheaper Than Water
“The reality is that gas prices are not going to be down forever,” says American Honda’s Jeff Conrad. It’s not just that though.
Ex-Dealership Salesmen Create Leading-Edge Tech Firm
For automotiveMastermind, predictive analytics gets personal when big data meet dealership management systems.
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