Steve Finlay

Steve
Finlay
Senior Editor,
WardsAuto

Editor of WardsAuto Dealer Business magazine, Steve writes about automobile dealers and retail practices.

Articles
Radio Industry Sends Signal to Automotive Advertisers
A broadcast group says a study indicates the medium influences car buying more than some people may think.
Auto-Loan Balances Hit Record $1.1 Trillion
Credit unions have actively pursued more auto-loan business in recent years, and the efforts are paying off.
Big Story: Dealers Love/Hate Third-Party Lead Providers
In their perfect world, dealers wouldn’t rely on online middlemen for leads. And in a perfect world, we wouldn’t need hospitals.
Expect Post-Hurricane Car-Buying Surge 1
Between 500,000 to a million vehicles will need to be replaced in Houston alone, Black Book estimates.
’18 Infiniti Q50 Shows How Far Vehicle Engineering Has Come
In addition to being stuffed with the latest technology, the sports sedan from Nissan’s luxury brand looks great.
Customer Relationship Management Simple, Sort Of
“CRM doesn’t sell cars. Dealerships still have to do that,” says Mark Vickery of VinSolutions. “But CRM helps get people into the dealership.”
Son of a Superstar Car Salesman Talks About Lessons Learned 1
In a WardsAuto Q&A, VinSolutions’ Mo Zahabi talks about the challenges of getting dealership personnel to use CRM, the benefits such systems afford, his shyness and his immigrant dad.
He Pioneered Dealership Customer Experience Six Decades Ago
In a WardsAuto Q&A, Bert Boeckmann discusses his career, business philosophy, his beloved father and a recent hall-of-fame award.
A Spearheader of Online Auto Auctions Disproves the Doubters
Doubters, including his dealer father, told Joe George it couldn’t be done.
Google Capable Not Only of Search, But Search and Destroy 4
Dealers who get panned enough times find themselves in the digital equivalent of no-man’s land.
Dealership Fixed Ops Outmuscle But Don’t Outhustle Competitors
Independent repair shops and car-care chains enjoy a greater online presence than do dealers.
Ally Offers F&I on Internet Used-Car Marketplace
“It’s a business space we like,” Ally Insurance President Doug Timmerman says of its TRED partnership.
Firm Rides High on Dealer We’ll-Come-to-You VIP Trend 2
“It’s a matter of meeting expectations in a customer experience-driven economy,” says RedCap CEO David Zwick.
Automakers Risk Becoming Infatuated With Their Work 1
“Our approach is, ‘It’s not our baby.’ Our data is our baby,” says Doug Betts of J.D. Power.
Why Auto Stock Prices Struggle
“Return on invested capital in the auto industry pales in comparison with high-tech companies,” says Al Koch, perhaps best known for his role in GM’s dramatic turnaround a decade ago.
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