Steve Finlay

Steve
Finlay
Senior Editor,
WardsAuto

Editor of WardsAuto Dealer Business magazine, Steve writes about automobile dealers and retail practices.

Articles
Days Over for Stocking Used-Car Lot By Gut Instinct
“Managing a used-car inventory is a science today,” dealer Sam Slaughter says during an Autoline Spotlight video presented by WardsAuto. The program focuses on various aspects of wholesale dealer lending.
Five CRM Mistakes Dealerships Should Avoid 2
Get personal. “It’s not good enough to send e-mails to every customer saying, ‘We’re dealing through the ceiling,’” says Mark Vickery of VinSolutions.
Automotive Author Tackles Topics Some Dealers Don’t Want to Talk About 2
The industry is “confronting a challenged and uncertain future,” says Dale Pollak, who has written a new book on obstacles and opportunities shaping auto retailing’s future.
Auto Dealers Should Avoid Asking the Obvious
“The cardinal sin of building a relationship is asking someone something about themselves that you already know,” says Scott Miller, CEO of Vision Critical.
Prospects of Car-Dealership Work Scare Off Many Job-Seekers
Total car dealership employee turnover in general is 40%, but is 67% in sales, where working on commission without a guaranteed income scares away both jobholders and job seekers, a staffing study says.
Lightning-Fast Dealership Follow Ups Can Creep Out Customers
Leads that are followed up within 15 minutes to an hour show the highest appointment-conversion rates, according to a TrackBack analysis.
A Hurricane Is Coming, Let’s Go Car Shopping 1
AutoPulse tracking technology detects an unexpectedly high number of dealership visits just before Harvey and Irma came to town.
Car-Shopping Activity Takes a Holiday of Sorts on Columbus Day Weekend
“In general, we see an increase in holiday-weekend shopping,” says James Grace, a senior director at Cox Automotive.
NADA Steps Up Opposition to Stair-Step Incentives 4
“Any dealer who’s had to deal with these programs can tell you that they are not only trust killers, they’re brand killers, too,” says Mark Scarpelli, chairman of the National Automobile Dealers Assn.
Genesis G70 New Kid on Block Plays Grown-Up Role
It’s a solid newcomer from a relatively new brand, but it won’t be easy trying to take market share away from the big boys.
Self-Driving Cars Must Avoid Psyching Out Occupants 2
As the age of everyone riding shotgun approaches, the auto industry must pay special attention to gaining and keeping human trust in the enabling technology.
Educating Rather Than Hard-Selling Connects With F&I Customers
An educational approach optimizes sales and customer satisfaction, says Ally’s Doug Timmerman on Autoline Spotlight video program.
Cruising Delightful in Lincoln’s Flagship
Great UX goes both ways – in the front and rear seats – and the Continental has all sides covered.
Digital Customers Want Full Monty of Functionality 1
“Are we going to step over profit dollars (from F&I and accessories) to get to the dimes of front-end gross?” asks Max Steckler of CDK Global.
Success Depends on Both Brand and Product, Says Genesis Chief 2
We have a great mix of incredible talent on our bench, says Manfred Fitzgerald, head of Hyundai’s luxury division.
Insights

Jan 18, 2018
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WardsAuto

2018 Wards 10 Best Engines Editorial Roundtable Part 2

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