Steve Finlay

Steve
Finlay
Senior Editor,
WardsAuto

Editor of WardsAuto Dealer Business magazine, Steve writes about automobile dealers and retail practices.

Articles
Marketing to Millennials for Suckers
“You can do age-based marketing all day long. If you go down that rabbit hole, I’ll sell you a Scion dealership,” Brent Wees says.
Show, Tell and Sell
Elise Kephart Adame is credited as a pioneer for including personalized introduction videos in her emails to car dealership customers.
Group of Lexus Dealers Out to Change a Thing or Two
Lexus Plus alters the traditional F&I operation that typically is a separate dealership department.
Eight Great F&I Quotes
What car dealership F&I pros are talking about these days.
Technology Aims to Ease F&I’s Boxed-In Syndrome at Car Dealerships
“The consumer is driving the change,” Dealertrack’s Sharon Kitzman says of innovations.
Car Dealer Cause-of-Month Project Wins Best-Idea Contest
“The employee engagement has been amazing,” says Brad Paschal of Street Auto Group in Texas.
More Car Dealers Employing Product Specialists
The more owners know about that, the more satisfied they are with the purchase, and vice versa, a study says.
Best and Worst of Automaker Recall Rates 2
Study looks at recalls from 1985 to 2016.
Genesis Playbook Includes More Vehicles, Fewer Dealers
Launching a new luxury marquee “doesn’t happen every day,” says the head of Hyundai’s new upscale division.
Car Dealer Business Hurt in Battleground States
“There is a higher demand for advertising in an election year, in particular, the states that can go both red and blue,” says Dealer.com’s James Grace.
Consumer Matchups: Hyundai-Gambling, Subaru-Acupuncture, Chevy-Hunting, Infiniti-Pedicures
Data-intelligence company Foursquare crunches numbers to compare people’s car-dealership visits with where else they go.
Mazda Plans to Move Upmarket 1
The automaker won’t make a luxury model, but plans to reach out more to affluents.
Megadealer Lauds the Joy of Car Buying
“I want people to have fun. That’s when they want to come back,” says Beau Boeckmann, president of Galpin Motors.
The Big Story: Today’s Hackers Use ‘Soft’ Approach
“It is not a blunt-force hacker who is breaching your system without you knowing about it. It is trying to get in through another door,” says NADA’s Brad Miller.
Costly Lesson Shows No Car Dealer Can Fly Under Radar, Attorney Says 2
Not that the Consumer Financial Protection Bureau is omnipotent, but it found Herbies Auto Sales.
Insights

Nov 21, 2016
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