Steve Finlay

Steve
Finlay
Senior Editor,
WardsAuto

Editor of WardsAuto Dealer Business magazine, Steve writes about automobile dealers and retail practices.

Articles
People Say Darnedest Things in Auto Dealership Customer Surveys 1
“Some of the best information you can get is from, ‘Tell me what it was like.’ You can get answers to questions you never thought to ask,” says DealerSocket’s Aaron Schinke.
Startup Touts First-Ever Digital License Plate 1
The high-tech product aims to eliminate legacy hardware that has adorned vehicles for 125 years.
NADA President Says Automaker Pricing ‘Schemes’ Fuel Consumer Distrust of Car Dealers 4
“Simply put, these types of programs are trust killers,” says Peter Welch, president of the National Automobile Dealers Assn.
Steel Industry Makes Presence Known at Auto Show
The auto industry has increased its use of other metals such as aluminum, but steel remains the overall material of choice.
Code Red: Kia Brings in the Stinger
Yes, there’s room in the lineup, says the COO of the automaker’s U.S. unit.
Daimler Chief Plays Dual Role of Champ and Diplomat
Dieter Zetsche relishes Daimler’s record-breaking sales year and takes a wait-and-see approach to Donald Trump’s impending presidency.
Trump’s Auto Tariff Threats May Face Reality Checks
“You won’t see a seismic change in the auto industry because of Donald Trump’s proclivity to have cars made in the U.S.,” says Cox Automotive President Sandy Schwartz.
When They’re Ready to Buy They’re Really Ready
Digital car shoppers go offline and into the dealership to cap the purchase, a full pivot from pre-Internet times when car shopping began at the store.
Digital ‘Natives’ and ‘Laggards’ Shop for Cars Differently
Savvy Internet users visit dealerships more often, but spend less time on the premises.
Exec Runs Company With ‘Evangelistic Spirit’
In a WardsAuto Q&A, the CEO of EFG Companies talks about big changes in car dealership F&I operations.
Former Teacher Wants Her Car Dealership to Get A+
Casey Jenkins left a job in education to return to her family business – where she still teaches in a way.
Good Auto Mechanics Are Hard to Find These Days
Although modern car mechanics are a far cry from yesterday’s grease monkeys, some negative perceptions persist, making it hard to recruit talent.
More Car Loan Rate Shoppers Turning to Credit Unions 2
An Experian report says interest-rate increases played a key role in helping boost credit union share.
No Flying Burritos in This Car Dealership Department
“If you treat people like dirt in a sales meeting, and then tell them to go out and sell cars, how does that work?” asks dealership manager Josh Mitchell.
Marketing to Millennials for Suckers
“You can do age-based marketing all day long. If you go down that rabbit hole, I’ll sell you a Scion dealership,” Brent Wees says.
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