Steve Finlay

Steve
Finlay
Senior Editor,
WardsAuto

Editor of WardsAuto Dealer Business magazine, Steve writes about automobile dealers and retail practices.

Articles
Lightning-Fast Dealership Follow Ups Can Creep Out Customers
Leads that are followed up within 15 minutes to an hour show the highest appointment-conversion rates, according to a TrackBack analysis.
A Hurricane Is Coming, Let’s Go Car Shopping
AutoPulse tracking technology detects an unexpectedly high number of dealership visits just before Harvey and Irma came to town.
Car-Shopping Activity Takes a Holiday of Sorts on Columbus Day Weekend
“In general, we see an increase in holiday-weekend shopping,” says James Grace, a senior director at Cox Automotive.
NADA Steps Up Opposition to Stair-Step Incentives 4
“Any dealer who’s had to deal with these programs can tell you that they are not only trust killers, they’re brand killers, too,” says Mark Scarpelli, chairman of the National Automobile Dealers Assn.
Genesis G70 New Kid on Block Plays Grown-Up Role
It’s a solid newcomer from a relatively new brand, but it won’t be easy trying to take market share away from the big boys.
Self-Driving Cars Must Avoid Psyching Out Occupants 2
As the age of everyone riding shotgun approaches, the auto industry must pay special attention to gaining and keeping human trust in the enabling technology.
Educating Rather Than Hard-Selling Connects With F&I Customers
An educational approach optimizes sales and customer satisfaction, says Ally’s Doug Timmerman on Autoline Spotlight video program.
Cruising Delightful in Lincoln’s Flagship
Great UX goes both ways – in the front and rear seats – and the Continental has all sides covered.
Digital Customers Want Full Monty of Functionality 1
“Are we going to step over profit dollars (from F&I and accessories) to get to the dimes of front-end gross?” asks Max Steckler of CDK Global.
Success Depends on Both Brand and Product, Says Genesis Chief 2
We have a great mix of incredible talent on our bench, says Manfred Fitzgerald, head of Hyundai’s luxury division.
Genesis Launches New Luxury Car With Korean Pride
“The launch of the Genesis G70 is an important milestone for our brand,” says Manfred Fitzgerald, head of the Genesis division. “We deliberately chose Seoul.”
Four Reasons for Auto-Dealer Optimism
It’s easy to get caught up in news about declining vehicle deliveries, but Brian Allan of Galpin Motors stays positive.
Three Women Lead Fast-Growing Car Dealership
“It is unusual, but I don’t want to leave out that we have some really strong men in management positions,” says dealer principal Katie Bowman Coleman.
Customer Satisfaction for Its Own Sake Misses Point 1
How dealership service departments can make people happy – and make more money.
Radio Industry Sends Signal to Automotive Advertisers
A broadcast group says a study indicates the medium influences car buying more than some people may think.
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