Steve Finlay

Steve
Finlay
Senior Editor,
WardsAuto

Editor of WardsAuto Dealer Business magazine, Steve writes about automobile dealers and retail practices.

Articles
Students’ Winning Entries Become New Dealership Customer-Retention App
EFG Companies has awarded $25,000 to each three-student winning team in its F&I Innovator of the Year competition.
Auto Dealership F&I Trends to Watch in 2018
“The challenges and opportunities ahead will largely revolve around customer retention, building up the service bay and leveraging changing consumer trends to foster market differentiation,” says EFG’s John Pappanastos.
Volvo Intros Unique Subscription Service in Offbeat Way
For a flat monthly fee, consumers can get a Volvo XC40 for two years and coverage for insurance, maintenance, potential repairs and wear and tear. A concierge service is thrown in.
Nissan Brings 'Star Wars' to Dealerships
Nissan is extending its tie-in with a popular movie franchise across the automaker’s entire galaxy, including 1,100 U.S. retail points.
Tracking Millions of Car Shoppers Beneficial Yet Daunting
Millennials favor domestic-brand SUVs and CUVs, while many Baby Boomers are driving their dream cars, according to a study by GroundTruth, a company that observes consumer activities of two out of three U.S. smartphone users.
Mercedes Plans to Offer 50 Electrified Models By 2022 1
“It always starts with looking at customer expectations,” Dietmar Exler, head of Mercedes-Benz USA, says in a WardsAuto Q&A. “What do they want and how can you top that?”
Subaru Starts Thinking Big With 3-Row Ascent
“We didn’t have a vehicle we could offer to larger families,” Subaru of America President Tom Doll says, explaining why the Ascent is coming to market. “There was that hole in the doughnut.”
Lincoln Rolls Out More Customer-Experience Programs
At an event held in conjunction with the Los Angeles auto show, Lincoln President Kumar Galhotra goes down the list of services aimed at wowing consumers.
MKX Out, Nautilus In as Lincoln’s Midsize SUV
The name Nautilus “better reflects the ideas and attitudes of our clients,” says Lincoln President Kumar Galhotra.
Technology Sure Helps, But Dealers Sell the Cars
In a WardsAuto Q&A, a thoughtful, forward-thinking Mike Burgiss talks about where the auto-retail industry is and isn’t headed.
Exec With ‘Love’ of Software New DealerSocket CEO
In a WardsAuto Q&A, DealerSocket’s new chief talks about where she sees the company headed, whether it will go global and more.
NYC Dealer Trade Group’s New Chairman Big on Training, Education 1
The Greater New York Automobile Dealers Assn. has been in the forefront of trying to ease the chronic shortage of qualified auto technicians.
Digital Auto Retailing Undergoing Another Transformation
Opinions differ over what will or won’t work. Example: “Click-to-Buy” buttons on some dealership websites.
Cars.com Users Rate Vehicles, Dealerships – and Now Individual Salespeople
In a WardsAuto Q&A, CEO Alex Vetter talks about the power of reviewing salespeople and whether it puts newbies at a disadvantage.
At Age 41, Honda Accord Looks, Feels and Drives Great 2
You could say it should be good after 10 shots at it. But that would be cynical. And unfair, because the Accord just keeps getting better.
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