Steve Finlay

Steve
Finlay
Senior Editor,
WardsAuto

Editor of WardsAuto Dealer Business magazine, Steve writes about automobile dealers and retail practices.

Articles
Consumers Pretty Good at Self-Evaluating Trade-Ins
“So customers are evaluating their cars?” a dealer asked incredulously when an online tool was first introduced.
Great Product Counts, But So Do Customers, Cadillac Marketer Says 2
“In my family, when you made it you owned a Cadillac,” says Eric Angeloro. “We need to get that back.”
As Lending Goes, So Goes the Auto Industry
“Auto sales have been supported by increased lending,” says Cox Automotive economist Charlie Chesbrough.
Why Car Dealership Staffers Should Follow Sales Process
Pied Piper Management mystery shoppers set out to discover which dealerships by brand are most effective in showrooms.
What Car Dealers Can Learn From Trump and Clinton
“When customers hear from you, are you always asking for money?” a Google strategist asks dealers.
It Just Got Easier to Track Consumers’ Offline Car Dealership Visits 3
New technology reveals who they are and where they are shopping.
Sales Down, Incentives Up and Credit Scores Fall, But Not to Worry 1
Trio of negatives needs to be put in perspective, say NADA’s chief economist and chairman.
CDK Doesn’t Want to Be All Things to All People
In a strategic pivot, the car-dealership digital services provider acknowledges the need for third-party partnerships.
The Big Story: Meet Your Friendly F&I Manager – Five States Away
New and emerging technologies are reshaping dealership finance and insurance department operations.
‘Getting to a No-Haggle Model’ at Car Dealerships 4
Automakers’ bonus programs for dealers have led to less price negotiating.
He Gets Car Dealership VIP Treatment But It Takes Too Long
A VP of customer satisfaction has an unsatisfying long wait.
Subprime Becomes Too Rich for Some Lenders’ Blood 2
“Serious auto-loan delinquency rates are approaching levels not seen since the recession,” says TransUnion’s Brian Landau, adding that it’s important to keep it in perspective. He does so in a WardsAuto Q&A.
Engine Downsizing Comes With Downside 3
The not widely known culprit is called low-speed pre-ignition, or LSPI, an abnormal combustion phenomenon.
Potential Lean Car Dealer Stocks Defy Customer Wants 3
“Consumers in America have shown an absolute fascination with inventory,” says auto-industry veteran David Kain.
Car Dealer Knows What Customers Want; So Do They 1
“People are just not ready for autonomous cars,” says Wes Lutz, the owner of Extreme Dodge Chrysler Jeep Ram.
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