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Steve Finlay

Steve
Finlay
Senior Editor,
WardsAuto
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sfinlay@wardsauto.com

Editor of WardsAuto Dealer Business magazine, Steve writes about automobile dealers and retail practices.

Articles
Average Convertible Buyer Defies Youthful Image
Convertible owners tend to be affluent and 40-something.
CRM No Longer Draws Blank Stares From Dealers
Dealership use of CRM systems surged when the recession hit and auto sales plummeted.
Dodge Challenger SRT Hellcat Heck of a Car 5
The car breaks the 700-hp barrier but isn’t like a wild animal that turns on you.
Customer-Conscious GM Shows Its Social Side
The automaker gets much social-media feedback, such as a Texan complaining his truck’s steering wheel is too hot.
Thank You for Hacking
Chad Zender discusses the trials and tribulations of executing a social-media strategy at his dealership.
Analyst Foresees Cars as True Mobile Devices 
People want to live their digital life everywhere, including in their cars, says Thilo Koslowski of Gartner.
Strategist Offers Recipe for Dealer Facebook Content
Including movie reviews, contests and recipes on dealer social-media sites “goes beyond ‘buy a car, buy a car,’” says Cat Killfoil.
Strategist Offers Recipe for Dealer Facebook Content
Including movie reviews, contests and recipes on dealer social-media sites “goes beyond ‘buy a car, buy a car,’” says Cat Killfoil.
Jeb Bush to Speak at 2015 NADA Convention
Another potential Presidential contender is slated to address auto dealers’ annual national convention.
Sonic Automotive Developing New Way to Sell Used Cars
Sonic targets CarMax as megadealers’ interest in stand-alone pre-owned vehicle operations heighten.
Too Much Info Can Cause Dealership Problems
Imponderables can trump premature commitments made to customers over the phone, says call-center chief.
Zombies Enliven Hyundai Marketing 1
The automaker’s tie-in to “The Walking Dead” exceeds expectation, marketing chief Steve Shannon says.
Fewer Heads to Hunt These Days 
Post-recession, many people are reluctant to job hop, but demand is low for people out of work, say partners in a job-placement firm.
Mechanics Say Service Advisers Underestimate Repair Times 3
Mechanic-service adviser communications is a stand-out issue in a survey of 9,000 service technicians from 15 auto brands.
Second-Fastest Responders Show Better Closing Rates
DealerSocket’s data analysis defies conventional wisdom claiming the quickest replies are best.
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