Sudhakar Shah


Sudhakar covers the Indian auto industry from his base in Mumbai.

Indian Automakers Respond to Young Buyers’ Demands
To keep up with the changing market, some automakers are using more modular platforms and parts designed for multiple uses. This helps them develop product plans for up to 10 years while maintaining contact with young buyers.
Suzuki’s Stand-Alone Indian Plant Gets Green Light
Suzuki Motor Gujarat, wholly owned by the Japanese automaker, will build Maruti Suzuki-branded light vehicles built to the joint venture’s specifications. The deal provides India’s No.1 automaker with urgently needed capacity.
Japan’s Suzuki Calling Shots as India JV Stands By
By establishing its SMG subsidiary, Suzuki appears to be distancing itself from Maruti Suzuki, even though it holds a 56% stake in the JV. The Japanese automaker anticipates substantial earnings from the cars it will make for Maruti Suzuki at two new plants.
VW Emissions Scandal Echoes GM India Controversy
Despite evidence that VW misrepresented emissions data to Indian authorities, the automaker need look no farther than a similar case involving General Motors India to see its actions might not carry a severe penalty.
Fiat Chrysler Rethinking India Product Strategy
Not satisfied to coast on profits from engine building, Fiat India is revisiting its India car-building and -marketing strategies to match the qualities offered by competitors’ products, President and Managing Director Kevin Flynn says.
Self-Regulation Foundation of Indian Auto Safety 
Market response is the major force for ensuring vehicle fitness in India, as the country has no specific law or procedures for recalls or liability for compensation.
Ford India Gains Ground at Home, in Export Markets
Now in its 20th year in India, Ford is reshaping its business by introducing contemporary technologies, focusing on R&D and becoming a player in global markets.
Maruti Suzuki Scores Hit With Clean-Sheet Diesel
Engineers with Suzuki and its Indian joint venture were tasked with developing a low-maintenance engine with high fuel efficiency, compliant with current and future emissions standards and able to fit in Suzuki’s full range of small cars.
New-Product Blitz Paying Dividends for Honda India 
Sales momentum has picked up in the past four years as Honda has introduced four popular new models, with four more due in the next two years.
Deaths Attest to India’s Weak Car-Safety Standards 2
Indians are responding to the grim statistics. A recent survey indicates the share of car buyers who include safety in their purchasing criteria is 74%, up from 42% in 2013.
Indian Auto Exports Growing by Fits and Starts
‟India's political stability, low cost structure and favorable exchange regime help promote exports from India,” analyst Anil Sharma explains.
Indian Automakers Scramble Aboard Utility Bandwagon 
Automakers plan to launch at least 33 new utility vehicles in the next 33 months.
Indian Automakers: Don’t Rush Us on Clean-Air Rules 
Automakers argue shorter deadlines would force them into using untested or inadequately tested technologies that could lead to safety risks and reduce fuel efficiency. Meantime, the air in India’s cities is getting progressively dirtier.
GM Gearing to Reinvent Struggling Indian Operation 
Loss-making GM India’s four-part strategy comprises fresh investment, consolidation of business in a single plant, launching new models and focusing on exports.
Celerio Leads Maruti Suzuki’s Push Into Rural India
India’s No.1 automaker saw rural sales jump 23% in 2014, the year of the Celerio’s introduction, compared with 11% in urban areas.


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