To keep up with the changing market, some automakers are using more modular platforms and parts designed for multiple uses. This helps them develop product plans for up to 10 years while maintaining contact with young buyers.
Suzuki Motor Gujarat, wholly owned by the Japanese automaker, will build Maruti Suzuki-branded light vehicles built to the joint venture’s specifications. The deal provides India’s No.1 automaker with urgently needed capacity.
By establishing its SMG subsidiary, Suzuki appears to be distancing itself from Maruti Suzuki, even though it holds a 56% stake in the JV. The Japanese automaker anticipates substantial earnings from the cars it will make for Maruti Suzuki at two new plants.
Despite evidence that VW misrepresented emissions data to Indian authorities, the automaker need look no farther than a similar case involving General Motors India to see its actions might not carry a severe penalty.
Not satisfied to coast on profits from engine building, Fiat India is revisiting its India car-building and -marketing strategies to match the qualities offered by competitors’ products, President and Managing Director Kevin Flynn says.
Engineers with Suzuki and its Indian joint venture were tasked with developing a low-maintenance engine with high fuel efficiency, compliant with current and future emissions standards and able to fit in Suzuki’s full range of small cars.
Automakers argue shorter deadlines would force them into using untested or inadequately tested technologies that could lead to safety risks and reduce fuel efficiency. Meantime, the air in India’s cities is getting progressively dirtier.