Sudhakar Shah


Sudhakar covers the Indian auto industry from his base in Mumbai.

Maruti, Hyundai Launch Compact SUVs in Indian Market 
The Creta and S-Cross join a segment whose top sellers currently are the Mahindra Scorpio and Ford EcoSport. Other compact SUVs on the Indian market include the Renault Duster, Nissan Terrano and Mazda CX-3.
Kwid’s Modular Architecture Tailored to India Market 
The alliance introduced its CFA architecture in 2013 with the all-new ’14 Nissan Rogue CUV. It and other CFA models are sold in developed markets, but CMF-A designates affordable vehicles destined for emerging markets such as India.
Tata Plots Comeback With Reinvented Nano City Car 
“This is a make-or-break opportunity for Tata,” Girish Wagh, senior vice president-product planning and the original Nano’s chief engineer, says of the extensively upgraded Nano GenX.
Head of India’s Toyota Kirloskar on Complex Mission 
Naomi Ishii wants Toyota to address challenges facing India. This includes improving fuel economy and reducing both pollution and road fatalities. The assumption is that an automaker helping solve these problems will increase sales.
Light Trucks Could Make Hyundai India’s Good Times Better 
Hyundai had a 21.2% share of India’s car market in the year’s first three months, but its lack of light trucks left its share of total light-vehicle sales at 13.7%. New utility vehicles are meant to raise overall market share to 20% by 2020.
Rural Focus Helps Keep Maruti Suzuki on Top in India 
In the automaker’s fiscal year ending March 31, sales totaled 1.17 million, including 415,380 in rural areas, a 23% year-over-year improvement.
Volvo Eyes More Than Sliver of India Luxury Market 1
Volvo’s objective of 20,000 annual sales in India by 2020 is the same number set by larger luxury rivals Audi, BMW and Mercedes – but they hope to hit their targets by 2018.
Maruti Suzuki Stands Down as Suzuki Targets India 
Maruti Suzuki’s chairman says the Japanese automaker finds the India project attractive because it has plenty of surplus funds and interest rates in Japan are low.
Barra Buying Into Beleaguered GM India’s Turnaround
GMI’s shrinking market share and capacity utilization caught the attention of parent company CEO Mary Barra, who visited India in September to assess the affiliate’s options. She conceded GM did not have the right focus.
India’s Tata Gaining Traction After 3-Year Slump 
Demand for the recently launched Zest and Bolt provide some evidence of the transformation at Tata. Deliveries in December were almost double the industrywide rate.
Inconsistency a Constant for Indian Automakers
Automakers are responding to market demands in the short term by offering discounts and incentives, and in the long term by increasing their retail presence in rural communities.
Automated Manual Transmission in High Gear in India 
Magneti Marelli executive Saju Mookken says it took him three years to persuade Maruti Suzuki to offer AMT, and now he is unable to meet the demand.
Toyota India Product Push Aims to Rebuild Share
The automaker’s small-car offerings were not competitively priced owing to a low level of parts localization and the need to import relatively costly components, exacerbated by the depreciation of the Indian rupee against the U.S. dollar.
Honda Reaping Benefits of Getting Serious in India 
Honda spent its first 17 years in India in the backwaters of the market but became more responsive, and began its rise, after ending its 12-year-old joint venture with a local manufacturer in 2012.
Maruti Suzuki Not Standing Still Atop India Market 
This year’s rollout of new vehicles will be the largest in Maruti’s 32-year history as a Suzuki subsidiary. They include a mini-truck, a segment to which the automaker is a newcomer.
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