Combined with strong sales of the just-released Chevrolet Impala that is imported from parent General Motors’ Hamtramck, MI, plant in the U.S., GM Korea CEO Sergio Rocha is confident of capturing 10% of the Korean market this year.
Winning the lion’s share of Spark production underscores GM India’s growing role as an export hub. Besides labor costs that are lower than GM Korea’s, the automaker’s Indian subsidiary also has more unused plant capacity.
Debuting in November at the Los Angeles auto show as a ’17-model precursor, the new Elantra’s design is tweaked to present an upscale appearance, but no details of any drivetrain changes are being revealed.
Despite special processing, shipping, import duties and other regulatory costs, the fullsize Chevrolet’s sticker price in Korea is at least $3,000 less than an identical car sold in the U.S. GM Korea CEO Sergio Rocha doesn’t say how it is done.
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