Establishing a U.S. presence is essential for PSAʼs Push to Pass business plan, which sets profitability and revenue-growth targets for 2018 and 2021 and includes launching 121 vehicles in six years and expanding into new markets.
Assuming the industry and world survive, historians and economists of the future will decide where leadership in sustainability came from. The general perception here that the U.S. will not be the leader.
Older customers for premium cars are unlikely to leave their preferred German brands, but the new generation coming into money is ready to consider Infiniti, global marketing chief Vincent Gillet says.
“We have preferred-partner status on what we are doing today,” Autoliv America President Steve Fredin says. “But we are also investing in new things. We are in a box. They say, ‘You are a seatbelt supplier, why talk to us about a radar system?’”