William Diem


Based in France, Diem covers the European market.

Toyota Concept Sports Car Gives Pure Design Its Due
The FT-1 reflects Toyota CEO Akio Toyoda’s directive to design teams to take more risks and create products that connect on an emotional level, Kevin Hunter says.
Strong December Mitigates French 2013 Car-Sales Drop 
Renault deliveries jumped 37.9% in the month, with near-equal gains from both the Renault and Dacia brands. Peugeot was up 6.9% and Citroen up 15.1%.
PSA Drama at Center Stage of 2013 French Auto Scene 2
PSA Peugeot Citroen stands alone while other small global players are joining in groups that help spread engineering and production costs over higher volumes.
European Automakers on Bumpy Trail to Slow Comeback
Pent-up demand after six years of declining sales is a structural plus for the industry, but it is up against a population that not only is aging but also is growing slowly.
Engineer: EV Wheels Housing Motors Ready to Roll  1
To reach series production, Schaeffler, Ford and other co-developers must lower the cost of each part, conduct functional safety and environmental testing and document the technology for potential customers.
European Market Putting Brakes on Lengthy Sales Skid 
Sales through nine months were down 3.9% from 2012, but September registrations increased 5.4% from severely depressed prior-year totals.
Valeo Challenges Students to Make Cars Smarter 
The competition calls on university students in teams of two to five to develop features that will make cars of 2030 more intelligent and intuitive, and with the potential to revolutionize the automobile industry.
French Auto Industry, Government Aim for 118-MPG Car 
Concerned about losing jobs to lower-cost countries, France has countered with the PFA industry coalition and two main efforts to advance automotive technology: autonomous vehicles and the affordable, high-fuel-efficiency small car.
Renault Drives French Market to September Gain 
On a daily basis, French deliveries fell 1.5%, but that still is a plus for a market that was off 9.9% after eight months. The CCFA trade group is confident calendar-2013 sales will come within 8% of year-ago.
Europe New-Car Sales Chase Light at End of Tunnel
Renault’s low-cost Dacia subsidiary sales climbed 18.7% through August followed by Jaguar with 18.6%. SEAT, Land Rover, Mercedes, Honda and Kia also saw gains in the period.
Renault to Tie With Bollore on EVs, Car Sharing
The partners will work together on developing car-sharing programs for communities in and outside of France and possibly collaborate on development of a 3-seat EV.
Project Aims at Faster Development of HMI Systems
The program was targeted at devising a toolkit that would reduce the time it takes to develop the human-machine interface, which puts controls for everything from the vehicle’s radio to advanced active-safety systems in front of the driver.
Citroen Touts Future C4 Cactus Offering Only ‘What Counts’
The production model will have the dual headlights that the C4 Picasso introduced and the show car’s uncluttered interior, with most of the passenger-compartment buttons and switches replaced by a large touchscreen.
Ford to Launch Electrified Cars for Europe at Frankfurt Show
Europe is not a big market for hybrids because diesels provide similar fuel savings at a lower cost. But future emissions regulations will require more-expensive aftertreatment for diesels, so gas hybrids will become more competitive.
PSA Revising Small Diesels; Expected to Retain Ford Partnership
While the revision of the 1.4L and 1.6L diesels is not specifically covered by the 2010 agreement with Ford, PSA is installing capacity for 640,000 engines at Douvrin in 2017 and will have another 640,000 in its own engine plant in Tremary in 2018.
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