William Diem


Based in France, Diem covers the European market.

Citroen Touts Future C4 Cactus Offering Only ‘What Counts’
The production model will have the dual headlights that the C4 Picasso introduced and the show car’s uncluttered interior, with most of the passenger-compartment buttons and switches replaced by a large touchscreen.
Ford to Launch Electrified Cars for Europe at Frankfurt Show
Europe is not a big market for hybrids because diesels provide similar fuel savings at a lower cost. But future emissions regulations will require more-expensive aftertreatment for diesels, so gas hybrids will become more competitive.
PSA Revising Small Diesels; Expected to Retain Ford Partnership
While the revision of the 1.4L and 1.6L diesels is not specifically covered by the 2010 agreement with Ford, PSA is installing capacity for 640,000 engines at Douvrin in 2017 and will have another 640,000 in its own engine plant in Tremary in 2018.
French Car Sales Backslide by Double Digits in August 
The month’s total of 85,585 units would have been worse without almost 17,000 registrations made in the final two days, a sign that some auto makers may have been forcing their numbers upward.
Tavares Departure Signals Ghosn’s Firm Hold on Renault-Nissan
France Info notes Renault’s authoritative management style is generating tension throughout the group, while the Huffington Post calls the recent flap a battle of egos between car-guy Tavares and manager Ghosn.
U.S. Audi Chief Counting on Diesel Demand to Boost Brand’s Standing
Audi launched diesels in America with the Q7 CUV and A3 Sportback, and this year the A6, A7, A8 and Q5 are entering the market with a 3.0L diesel mill.
Novelis Rolling Out Aluminum Investment
In two or three years, automotive will replace cans as the major aluminum customer of the Oswego, NY, facility, at about 850 million lbs.
Gen Y Likes Cars Too, Researcher Says
More so than Baby Boomers, Gen Y buyers desire a car that has infotainment individualized for each passenger, and they are much more interested in style.
Gen Y Likes Cars Too, Researcher Says 
More so than Baby Boomers, Gen Y buyers desire a car that has infotainment individualized for each passenger, and they are much more interested in style.
Chattanooga Plant to Serve as Benchmark for Upcoming VW Factories
The U.S. factory captures rainwater to cool equipment and flush toilets. It is surrounded by buffalo grass, which doesn’t need watering, and ponds developed during construction are retained for their environmental benefits. Outdoor LEDs light the night.
Traffic on Road to Automated Driving May Be Heavy 2
A consumer survey shows traditional auto makers are the overall preferred developers of autonomous vehicles, but younger respondents choose high-tech companies.
Lots to Like About Automated Cars, But Hurdles Ahead
“If driver error isn’t there, lanes become narrower, merge distances become shorter, curves are more compact, because the (automated) cars know how to drive them,” says the director of MDOT.
EPA to Fortify Certification Oversight in Wake of Mileage Controversies 1
Auto makers are investing a lot in fuel-efficiency technologies, “and we want to make sure we are doing our job,” a top agency official says.
Ford Bulking Up Purchasing Staff to Maintain Quality as Volumes Rise
Ford’s addition of 400,000 units of vehicle-production capacity in 2012 and 200,000 more this year has strained the supply base, purchasing chief Birgit Behrendt says.
Cisco Seeks to Set Standard for Connected Cars
The idea is for the car to have its own IP address and to communicate to the cloud using improved cellphone technology. But it also would use Wi-Fi whenever available.
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