William Diem


Based in France, Diem covers the European market.

Research, Salesmanship Equal Priorities for Autoliv
“We have preferred-partner status on what we are doing today,” Autoliv America President Steve Fredin says. “But we are also investing in new things. We are in a box. They say, ‘You are a seatbelt supplier, why talk to us about a radar system?’”
China to Remain Best of the BRICs
Toyota and Fiat-Chrysler are among the laggards in China, trailing by a wide margin leaders GM and VW, which now sell more than 30% of their global volume in the market.
Delphi: Electrification to Boost Component Sales
Jeff Owens says electrification will boost Delphi’s content per vehicle by $500 to $2,000, thanks to sturdier wires and connectors to handle the higher voltage.
Earlier Better for Logistics Planners
By looking at sourcing questions earlier in the process, a Penske executive says, packaging and travel time can be more efficient.
VW Working on FCVs, Sustainable Fuels
Volkswagen has developed a new engine that works well with B20 diesel. But the fuel in the U.S. is not as stable as the product elsewhere, so the new engine will be available in Canada but not the U.S.
Toyota Mixing Materials for Strength, Stiffness
Using ultra-high-strength steel can save 88 lbs. on a typical body, and adding aluminum can double that to 187 lbs. But the last improvement comes from the carbon-fiber panels, the automaker finds.
More Aluminum Capacity Dedicated to Autos
In 2011, Ducker market research projected automotive would use 1 billion lbs. (453 million kg) of aluminum annually in 2025. Now, it projects 4 billion lbs. (1.8 billion kg).
Automotive Beckons to Aluminum Pop-Can King Novelis
The aluminum producer now has several new alloys promising better strength or new formability in the process of approval by customers.
Plex Says Welcome to The Machine
Robots on the shop floor already talk to each other. That idea will grow so machines around the world in different companies working together will talk to each other, working out the most efficient way to produce goods, a Plex executive says.
Domestic Brands Sustain French Car-Sales Recovery 
For the first half, the French market was up 2.9% but non-French brands languished in negative territory, down 4.5%.
Domestics Continue to Perform Well in May As French Market Recovers 
The overall market for passenger vehicles, at 148,573 units, basically was a wash in the month, up 0.1%, dragged down by the weak results posted by foreign brands.
French Sales Up in April; Domestics Lead Way Again 
French makes accounted for nearly all the country’s growth both in March and April, industry data shows.
European Auto Sales Running Well Ahead of Forecasts 
Registrations grew 10.6% in March and, although the increase came against prior-year’s low result, were well above the 2%-3% increase forecast by many analysts at the end of 2013.
Home-Grown Brands Lead French Sales Resurgence 
The March results pulled the French market, Europe’s second-largest, ahead for the year 2.6%. While sales are rising, they still are low historically, and 2013 was France’s worst year in two decades.
European Sales Continue Climb 
Volume remained low at 861,058 units, as 10 of the past 11 Februarys have scored higher results, a clear indication the market reached its bottom last year and consumer optimism is returning.
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