William Diem

William
Diem
Correspondent,
WardsAuto

Based in France, Diem covers the European market.

Articles
Renault’s Reinvented Espace CUV Steals Show in Paris
CEO Carlos Ghosn wants to add upscale models to the Renault brand, and the automaker’s association with Daimler and Nissan’s Infiniti brand is expected to help.
Valeo’s Autonomous Valet to Bow in 2016 1
With the technology a driver can get out of the car, push a button on his key fob and the car will go find its parking place. Later, after another button punch, the car comes back to find its driver.
Ghosn Says Renault-Nissan Alliance Easing EV Emphasis
The longtime electric-vehicle advocate says the Alliance will continue lobbying for government and infrastructure-development support, while working to train dealers in EV sales.
BMW Unveils Key CUV, Convertible Models in Paris
The new X6 replaces the first version, which went on sale in 2008 and found 250,000 customers. Today, the BMW X models make up a fourth of all brand volume.
Infiniti Targets Younger Buyers With Q80 Concept
Older customers for premium cars are unlikely to leave their preferred German brands, but the new generation coming into money is ready to consider Infiniti, global marketing chief Vincent Gillet says.
Concepts, Show Talk Signal PSA on Recovery Trail
Word of rising sales for the Peugeot and Citroen brands, plus the DS marque’s 500,000th customer, share the Paris stage with key new show cars.
French Auto Sales Maintain Momentum in September 
Sales results released by the French automakers association CCFA would seem to assure 2014 will break a string of year-on-year losses dating back to 2008.
Global Consumers Look for Different Things in Buying New Cars 
On average, 64% of car buyers put price as the No.1 factor in selecting a new vehicle, followed by fuel efficiency (52%) and safety (46%), a new study reveals.
Research, Salesmanship Equal Priorities for Autoliv
“We have preferred-partner status on what we are doing today,” Autoliv America President Steve Fredin says. “But we are also investing in new things. We are in a box. They say, ‘You are a seatbelt supplier, why talk to us about a radar system?’”
China to Remain Best of the BRICs
Toyota and Fiat-Chrysler are among the laggards in China, trailing by a wide margin leaders GM and VW, which now sell more than 30% of their global volume in the market.
Delphi: Electrification to Boost Component Sales
Jeff Owens says electrification will boost Delphi’s content per vehicle by $500 to $2,000, thanks to sturdier wires and connectors to handle the higher voltage.
Earlier Better for Logistics Planners
By looking at sourcing questions earlier in the process, a Penske executive says, packaging and travel time can be more efficient.
VW Working on FCVs, Sustainable Fuels
Volkswagen has developed a new engine that works well with B20 diesel. But the fuel in the U.S. is not as stable as the product elsewhere, so the new engine will be available in Canada but not the U.S.
Toyota Mixing Materials for Strength, Stiffness
Using ultra-high-strength steel can save 88 lbs. on a typical body, and adding aluminum can double that to 187 lbs. But the last improvement comes from the carbon-fiber panels, the automaker finds.
More Aluminum Capacity Dedicated to Autos
In 2011, Ducker market research projected automotive would use 1 billion lbs. (453 million kg) of aluminum annually in 2025. Now, it projects 4 billion lbs. (1.8 billion kg).
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