Auto ad spend in US slows drastically in Q2


* Auto sector makes up 11 pct of US ad spend-Kantar * Media companies may need to revise full-year forecasts By Ben Klayman DETROIT, June 27 (Reuters) - Spending on U.S. advertising by the automotive industry has slowed in the second quarter to one-fourth to half the growth rates seen earlier this year due to the March earthquake in Japan and the weaker economy. "Automotive is a category that everybody has a stake in, whether you're a magazine, a TV station, a newspaper, everybody ...

Premium Content (PAID Subscription Required)

"Auto ad spend in US slows drastically in Q2" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For pricing and subscription information please contact
Lisa Williamson by email: or phone: (248) 799-2642

Current subscribers, please login or CLICK for support information.

Already registered? here.


Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×