AUBURN HILLS, MI – The decision to use the Cherokee name for Jeep’s Liberty replacement was a last-minute call, one of the brand’s top marketers tells WardsAuto. “I could say maybe two months ago, a month and a half ago,” Jim Morrison, director-Jeep product marketing, says of the decision’s timing, which didn’t come until a month before the auto maker released official photos of the SUV. “That was funny, because the auto journalists thought ...

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