Detroit Electric SP:01 roadster to launch in September.
DETROIT – Detroit Electric executives say the niche auto maker will succeed where other electric-vehicle start-ups have failed because its business model focuses on outsourcing major components and assembly, rather than establishing its own manufacturing infrastructure. “Many have failed, but we have a better chance because we have learned from the mistakes of others,” Albert Lam, chairman and CEO, tells WardsAuto at a media event here. “Our business model lets us ...
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