’13 Dodge Dart saw sales slip in May and June.
Chrysler is boosting its marketing for the Dodge Dart, with an expanded scope targeting young, multicultural drivers. The auto maker again enlists Pitbull, a Cuban-American rapper from Miami, for a nationwide campaign. The musician has been linked with Fiat’s marketing efforts for the 500 subcompact. In television ads debuting this week, a song titled “Drop 2 the Bottom” plays in the spots targeting African-American and Hispanic-American buyers and will air on ...
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