A lot of the heavy brand lifting will have to come from Chrysler’s marketing team and agencies. For Chrysler to be successful in the core of the mainstream market it will need to create a meaningfully different brand persona....More
Making Dodge a performance-oriented marque doesn’t mean volumes will decline, says brand CEO Tim Kuniskis. “We sold 100,000 Dodge Chargers last year, and that's high volume,” he tells WardsAuto....More
The car’s development reportedly has been sped up under the project codenamed X3C. Mules seen undergoing testing around the FCA plant in Belo Horizonte suggest the new model will make do with the platform from the first-generation Panda....More
Popularity of this new breed of vehicles is growing rapidly worldwide, and more automakers are beginning to test the U.S. market, where buyers are expected to migrate from small hatchbacks and sedans....More
A Japan Magnesium Assn. official predicts demand will grow 3% to 4% over the next five years thanks to a new alloy mix incorporating calcium, making it possible to die-cast magnesium components on the same line as aluminum parts....More
“This is the greatest day ever!” declares Thomas Semaan, whose ’80 Chevrolet Corvette Stingray fueled up for a mere $8.60 instead of the $38 he would have paid for the same amount in today’s dollars....More
Mercedes-Benz launched its first and only U.S. vehicle assembly plant in 1995. Officially known as Mercedes-Benz U.S. International, MBUSI has solely produced SUVs and CUVs for North America and export markets until production of the C-Class luxury sedan began in June.
Volvo calls its technology application Autopilot to suggest the driver will be able to relinquish control of the vehicle. Designers and engineers envision a car of the future that operates like an aircraft....More