Competitive vehicles blend into background in ’13 Fusion ad campaign.
DEARBORN, MI – Ford’s new marketing campaign for the all-new ’13 Fusion seeks to demonstrate to car buyers how the midsize sedan stands out from the competition by relegating rivals to the background. For the Fusion print campaign, Ford flew in Chinese artist Liu Bolin, who is known for creating photographs in which he camouflages himself seamlessly into his surroundings. Bolin and a group of Hollywood studio painters worked for hours to capture details of the scenery ...
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