Ford says ’13 SHO will be used in marketing campaign.
PORTLAND, OR – Ford is hoping Taurus sales get a boost from the ’13 model now arriving in showrooms, but if there is no change, that’s OK, too, the auto maker says. “It is very competitive in its segment,” Amy Marentic, Ford group marketing manager, tells WardsAuto at a media event here. The Taurus resides in the Large Car segment, as defined by WardsAuto. The Dodge Charger is the segment sales leader, a position it has held for three years ...
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