Ford hopes to bring greater awareness of new Taurus with ’13 model.
PORTLAND, OR – The popularity of later-generation Ford Tauruses has created an image problem for the current model, says Amy Marentic, group marketing manager. According to Ford research, an astonishing 80% of consumers recognize the Taurus name, but many don’t realize a new model is on the road. “There are over 3 million units of older-body-style Tauruses still in operation,” she tells WardsAuto at a media event here. “So when people think Taurus, ...
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