GM North America President Mark Reuss predicts “microsegmentation” of pickups.
General Motors’ intentions in the light-truck market will become clearer Dec. 13 when the auto maker stages the worldwide debut of the all-new ’14 Chevrolet Silverado and GMC Sierra fullsize pickups in Detroit. Speaking with journalists during the recent Los Angeles auto show preview, GM North America President Mark Reuss says the light-truck market in the U.S. will face a transformation as strict new corporate average fuel-economy standards ratchet up from 2016 to ...
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