GM Design playing more prominent role than ever today, Ed Welburn says.
The styling of General Motors’ next-generation large pickups and SUVs “won’t be wildly different” from those currently in showrooms, says the auto maker’s design chief Ed Welburn. “Fullsize truck owners do not want radical change,” he tells WardsAuto in a recent interview. “Chevy truck owners are very loyal to the Chevrolet brand and so are GMC owners. We want to build on that very strong history.” Large pickups and SUVs ...
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