Preve good quality, but buyers didn’t like price.
Proton’s new chairman says the Malaysian automaker has to change its strategy from being a maker of cheap cars to becoming a world-standard car manufacturer. Mahathir Mohamad, the former prime minister, tells reporters Proton always has been labeled as a cheap or poor-quality car maker. “Now Proton wants to produce cars which are of world standard, but you have to pay a higher price,” he says. “You can't have a good car and pay a bad-car price.” The ...
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