Preve good quality, but buyers didn’t like price.
Proton’s new chairman says the Malaysian automaker has to change its strategy from being a maker of cheap cars to becoming a world-standard car manufacturer. Mahathir Mohamad, the former prime minister, tells reporters Proton always has been labeled as a cheap or poor-quality car maker. “Now Proton wants to produce cars which are of world standard, but you have to pay a higher price,” he says. “You can't have a good car and pay a bad-car price.” The ...
Premium Content (PAID Subscription Required)
"Proton Needs to Aim Higher, New Chairman Says" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
For WardsAuto.com pricing and subscription information please contact
Lisa Williamson by email: email@example.com or phone: (248) 799-2642
Current subscribers, please login or CLICK for support information.