Focus ST buyers opting for higher-cost packages.
DEARBORN, MI – Ford officials dismiss reports of younger buyers steering away from manual transmissions, saying the auto maker is seeing an uptick in take rates among Fiesta and Focus buyers. As a result, expect a heavy marketing play designed to lead millennial buyers into its “hot hatches,” ranging from the top-trim Focus Titanium – which added a manual transmission option last year – to the high-performance ST models. “Our Fiesta manual mix has ...
Premium Content (PAID Subscription Required)
"Still Life Left in Manual Transmission, Ford Says" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.