By Ben Klayman CHICAGO, Feb 15 (Reuters) - Racing fans will have many questions when the NASCAR season kicks off Sunday with the Daytona 500 race, but automakers only wonder whether the sport will retain its popularity and keep driving vehicle sales. The millions in NASCAR nation are wondering whether fan favorite Dale Earnhardt Jr. can find happiness with his new deep-pocketed Hendrick Motorsports team, whether rival and teammate Jimmie Johnson can successfully defend his Sprint Cup ...
Premium Content (PAID Subscription Required)
"Automakers bank on NASCAR to keep driving sales" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.