AUTOSHOW-Honda aims to raise buyer retention rate to 70 pct


MAKUHARI, Japan, Oct 22 (Reuters) - A senior official at Honda Motor Co said on Wednesday he wanted to raise the ratio of repeat customers in Japan to 70 percent of its total buyer base from the current 60-plus percent. In stark contrast to its industry-beating performance in the U.S. market, Honda has suffered a big sales fall at home this year as rivals Toyota Motor and Nissan Motor flood the stagnant market. Analysts have blamed a dearth of new models and a lack of new investment in its ...

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