AUTOSHOW-Japan's Honda moves upscale for European growth

Newswire

By Chang-Ran Kim, Asia auto correspondent PARIS, Sept 28 (Reuters) - Honda Motor Co. will focus on the premium end of each vehicle segment in Europe to fend off Korean competition and ensure continued growth in the tough European market, a top executive said on Thursday. "In the past, we were squarely in the mass-market areas where competition is fierce, especially with Korean makers coming forward," said Honda Motor Europe President Shigeru Takagi. "We want to move upscale, and this ...

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