Road Ahead http://wardsauto.com/blog/96684/feed Blogs with an emphasis on technology, design and suppliers. en No Wonder They Call It Branding http://wardsauto.com/blog/no-wonder-they-call-it-branding <div class="field-image-promo"> <a href="/blog/no-wonder-they-call-it-branding" class="imagecache imagecache-med_crop imagecache-linked imagecache-med_crop_linked"><img alt="" src="http://wardsauto.com/site-files/wardsauto.com/files/imagecache/med_crop/uploads/2013/05/irwin-jim-blog-2013.jpg" title="" height="200" width="355" class="imagecache imagecache-med_crop" /></a> </div> If John Wayne were asked to mosey in to a design studio and help create a pickup truck, chances are he'd rustle up something like the Ram 1500 Laramie Longhorn. <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/road-ahead">Road Ahead</a></li> </ul></div><p><a href="http://wardsauto.com/blog/no-wonder-they-call-it-branding" target="_blank">read more</a></p> http://wardsauto.com/blog/no-wonder-they-call-it-branding#comments U.S. Acura Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Ram Subaru Interior Vehicles in Operation Grand Theft Auto John Wayne Road Ahead Wed, 15 May 2013 14:00:00 +0000 772971 at http://wardsauto.com Semi-Autonomous Cars Surest Bet in Five Years http://wardsauto.com/blog/semi-autonomous-cars-surest-bet-five-years <div class="field-image-promo"> <a href="/blog/semi-autonomous-cars-surest-bet-five-years" class="imagecache imagecache-med_crop imagecache-linked imagecache-med_crop_linked"><img alt="" src="http://wardsauto.com/site-files/wardsauto.com/files/imagecache/med_crop/uploads/2013/05/drew01web.jpg" title="" height="200" width="355" class="imagecache imagecache-med_crop" /></a> </div> If you wager on where the automotive market is going, look at what will be required by future government regulations, what will be affordable and what will not resemble an economic stimulus for trial lawyers. <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/road-ahead">Road Ahead</a></li> </ul></div><p><a href="http://wardsauto.com/blog/semi-autonomous-cars-surest-bet-five-years" target="_blank">read more</a></p> http://wardsauto.com/blog/semi-autonomous-cars-surest-bet-five-years#comments Blog Suppliers Vehicles & Technology North America U.S. TRW Automatic Braking Autonomous Vehicles Cameras Future Products Road Ahead Mon, 13 May 2013 13:49:00 +0000 771011 at http://wardsauto.com 10-Year Horizon Suspect, But Autonomous Vehicles Still Hold Promise http://wardsauto.com/blog/10-year-horizon-suspect-autonomous-vehicles-still-hold-promise <div class="field-image-promo"> <a href="/blog/10-year-horizon-suspect-autonomous-vehicles-still-hold-promise" class="imagecache imagecache-med_crop imagecache-linked imagecache-med_crop_linked"><img alt="" src="http://wardsauto.com/site-files/wardsauto.com/files/imagecache/med_crop/uploads/2013/05/davezoia2011.jpg" title="" height="200" width="355" class="imagecache imagecache-med_crop" /></a> </div> Fully automated driving may come eventually, but in the meantime the technology’s building blocks could be the ultimate answer to distracted-driving concerns. <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/road-ahead">Road Ahead</a></li> </ul></div><p><a href="http://wardsauto.com/blog/10-year-horizon-suspect-autonomous-vehicles-still-hold-promise" target="_blank">read more</a></p> http://wardsauto.com/blog/10-year-horizon-suspect-autonomous-vehicles-still-hold-promise#comments Blog Politics Vehicles & Technology North America U.S. Autonomous Vehicles Collision Avoidance National Highway Traffic Safey Administration (NHTSA) Safety distracted driving Road Ahead Thu, 02 May 2013 12:50:00 +0000 764801 at http://wardsauto.com Virtual Backseat Driver May Ride Along With Your Next Vehicle http://wardsauto.com/blog/virtual-backseat-driver-may-ride-along-your-next-vehicle <div class="field-image-promo"> <a href="/blog/virtual-backseat-driver-may-ride-along-your-next-vehicle" class="imagecache imagecache-med_crop imagecache-linked imagecache-med_crop_linked"><img alt="" src="http://wardsauto.com/site-files/wardsauto.com/files/imagecache/med_crop/uploads/2013/04/davezoia2011_0.jpg" title="" height="200" width="355" class="imagecache imagecache-med_crop" /></a> </div> Cars in a not-too-distant tomorrow will be able to tell the driver – and maybe others – how well he is performing behind the wheel. <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/road-ahead">Road Ahead</a></li> </ul></div><p><a href="http://wardsauto.com/blog/virtual-backseat-driver-may-ride-along-your-next-vehicle" target="_blank">read more</a></p> http://wardsauto.com/blog/virtual-backseat-driver-may-ride-along-your-next-vehicle#comments Blog Asia Pacific Suppliers Vehicles & Technology India Suppliers Human Machine Interfaces (HMI) Road Ahead Tue, 16 Apr 2013 14:02:00 +0000 754131 at http://wardsauto.com No Matter What Happens, Fisker Always Will Be Beautiful http://wardsauto.com/blog/no-matter-what-happens-fisker-always-will-be-beautiful <div class="field-image-promo"> <a href="/blog/no-matter-what-happens-fisker-always-will-be-beautiful" class="imagecache imagecache-med_crop imagecache-linked imagecache-med_crop_linked"><img alt="" src="http://wardsauto.com/site-files/wardsauto.com/files/imagecache/med_crop/uploads/2013/04/drew01web.jpg" title="" height="200" width="355" class="imagecache imagecache-med_crop" /></a> </div> The company may go away but the dazzling car it made never will be forgotten. <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/road-ahead">Road Ahead</a></li> </ul></div><p><a href="http://wardsauto.com/blog/no-matter-what-happens-fisker-always-will-be-beautiful" target="_blank">read more</a></p> http://wardsauto.com/blog/no-matter-what-happens-fisker-always-will-be-beautiful#comments Blog Auto Makers Vehicles & Technology North America U.S. Fisker Interior Road Ahead Tue, 09 Apr 2013 14:00:00 +0000 749211 at http://wardsauto.com Four Interior Nominees Crack $100,000 Club http://wardsauto.com/blog/four-interior-nominees-crack-100000-club <div class="field-image-promo"> <a href="/blog/four-interior-nominees-crack-100000-club" class="imagecache imagecache-med_crop imagecache-linked imagecache-med_crop_linked"><img alt="" src="http://wardsauto.com/site-files/wardsauto.com/files/imagecache/med_crop/uploads/2013/04/center-console-red-black-viper-resized.jpg" title="" height="200" width="355" class="imagecache imagecache-med_crop" /></a> </div> Editors begin the selection process this week, and it will be interesting to see if the flame-red leather on the Viper or the “Magic Sky Control” sunroof of the SL roadster sparks a heated debate about whether cars of this ilk belong on our list. <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/road-ahead">Road Ahead</a></li> </ul></div><p><a href="http://wardsauto.com/blog/four-interior-nominees-crack-100000-club" target="_blank">read more</a></p> http://wardsauto.com/blog/four-interior-nominees-crack-100000-club#comments Blog Auto Makers Vehicles & Technology North America Europe - Regional U.S. Chrysler Fisker Mercedes Porsche Interior Vehicle Interiors Fisker Karma Mercedes SL550 Porsche Boxster SRT Viper GTS Ward's 10 Best Interiors Road Ahead Tue, 02 Apr 2013 22:00:00 +0000 745751 at http://wardsauto.com <p> Viper GTS center console.</p> CNG, LPG Finding Eager U.S. Customers http://wardsauto.com/blog/cng-lpg-finding-eager-us-customers <div class="field-image-promo"> <a href="/blog/cng-lpg-finding-eager-us-customers" class="imagecache imagecache-med_crop imagecache-linked imagecache-med_crop_linked"><img alt="" src="http://wardsauto.com/site-files/wardsauto.com/files/imagecache/med_crop/uploads/2013/03/john-mcelroy.jpg" title="" height="200" width="355" class="imagecache imagecache-med_crop" /></a> </div> Proponents believe the market could be 1 million commercial vehicles. Ford, General Motors and Chrysler now offer trucks that can run on these fuels. <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/road-ahead">Road Ahead</a></li> </ul></div><p><a href="http://wardsauto.com/blog/cng-lpg-finding-eager-us-customers" target="_blank">read more</a></p> http://wardsauto.com/blog/cng-lpg-finding-eager-us-customers#comments Blog Vehicles & Technology North America U.S. Auto Makers Compressed Natural Gas (CNG) Liquified Petroleum Gas (LPG) autogas propane Road Ahead Thu, 21 Mar 2013 14:00:00 +0000 738081 at http://wardsauto.com Diesel Backers Gambling With Pump Shock http://wardsauto.com/blog/diesel-backers-gambling-pump-shock <div class="field-image-promo"> <a href="/blog/diesel-backers-gambling-pump-shock" class="imagecache imagecache-med_crop imagecache-linked imagecache-med_crop_linked"><img alt="" src="http://wardsauto.com/site-files/wardsauto.com/files/imagecache/med_crop/uploads/2013/02/irwin-headshot-2-12-13.jpg" title="" height="200" width="355" class="imagecache imagecache-med_crop" /></a> </div> Auto makers are banking on diesel's qualities to trump consumer reaction to seeing diesel fuel priced at $4-something a gallon while gasoline costs 50 cents a gallon less. <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/road-ahead">Road Ahead</a></li> </ul></div><p><a href="http://wardsauto.com/blog/diesel-backers-gambling-pump-shock" target="_blank">read more</a></p> http://wardsauto.com/blog/diesel-backers-gambling-pump-shock#comments Management & Strategy Auto Makers Sales & Marketing Vehicles & Technology North America U.S. Audi Chevrolet Jeep Mazda Volkswagen Sales & Marketing Diesel Product Development Road Ahead Tue, 12 Feb 2013 16:26:00 +0000 714521 at http://wardsauto.com Ford’s Material Strategy Risky http://wardsauto.com/blog/ford-s-material-strategy-risky <div class="field-image-promo"> <a href="/blog/ford-s-material-strategy-risky" class="imagecache imagecache-med_crop imagecache-linked imagecache-med_crop_linked"><img alt="" src="http://wardsauto.com/site-files/wardsauto.com/files/imagecache/med_crop/uploads/2013/02/drew01web.jpg" title="" height="200" width="355" class="imagecache imagecache-med_crop" /></a> </div> GM’s composite pickup box debacle provides cautionary tale for next-generation Ford F-150. <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/road-ahead">Road Ahead</a></li> </ul></div><p><a href="http://wardsauto.com/blog/ford-s-material-strategy-risky" target="_blank">read more</a></p> http://wardsauto.com/blog/ford-s-material-strategy-risky#comments Blog Auto Makers Vehicles & Technology North America U.S. Chevrolet Ford Aluminum Exterior Plastic Road Ahead Fri, 08 Feb 2013 15:30:00 +0000 711091 at http://wardsauto.com When Truth Is On Your Side, Capitulation Is Bad Strategy http://wardsauto.com/blog/when-truth-your-side-capitulation-bad-strategy <div class="field-image-promo"> <a href="/blog/when-truth-your-side-capitulation-bad-strategy" class="imagecache imagecache-med_crop imagecache-linked imagecache-med_crop_linked"><img alt="" src="http://wardsauto.com/site-files/wardsauto.com/files/imagecache/med_crop/uploads/2013/01/drew01web.jpg" title="" height="200" width="355" class="imagecache imagecache-med_crop" /></a> </div> If Toyota does not confront the ugly myth of sudden acceleration head on with facts, the next time accusations fly it will take much more than $1 billion to make them go away. <div class="og_rss_groups"><ul class="links"><li class="og_links first last"><a href="/blog/road-ahead">Road Ahead</a></li> </ul></div><p><a href="http://wardsauto.com/blog/when-truth-your-side-capitulation-bad-strategy" target="_blank">read more</a></p> http://wardsauto.com/blog/when-truth-your-side-capitulation-bad-strategy#comments Blog Auto Makers Vehicles & Technology North America U.S. Toyota Electronic Control Units (ECU) Safety NAS NASA NHTSA Road Ahead Fri, 11 Jan 2013 14:30:00 +0000 689351 at http://wardsauto.com