Counting Cars

August sales track 18% below Clunker-Year Fueled Year Ago

Government program beneficiaries generally down - Scrappage losers make gains over year-ago

See U.S. Sales Summary table.

With all seven top selling auto companies reporting, U.S. LV came more or less in line with expectations - down on a daily basis about 18% from last August’s Cash-for-Clunkers bolstered daily sales rate.

In most cases, the better a company did last year, the worse it did in comparison this year. Ford’s LV DSR is off 7.8% from year ago, while GM’s is down 21.5%. (See GM sales story).

Toyota, one of the primary beneficiaries of the government incentive program, is down 31.4%.

Chrysler, meanwhile, which had a devastatingly low level of Clunker-sales, posted an 11.2% increase in daily sales this month.

Like Toyota, other reporting Asia automakers that reaped Clunker benefits have seen unfavorable comparisons with year-ago. Nissan daily sales are off 24.1%, Subaru posted its first year-to-year decline (-19.4%) in 12 months and Honda saw its DSR fall 30%.

European automakers, whose luxury-heavy mix prevented them from taking full advantage of the fuel-economy driven Clunkers program, were up collectively 4.6% over year-ago. However, they also jumped 10.2% over July’s DSR - reinforcing the idea that retail demand seems to be taking a decidedly top-down path toward recovery.

Indeed, the luxury segment is and has been outpacing the industry for several months - and may be gaining steam.

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Blogs and commentary about automotive data, industry trends, and the future of the auto industry.


John Sousanis

John Sousanis oversees WardsAuto data operations as Director of Information Content, and is Ward’sAuto sales analyst. Follow John on Twitter @CountingCars.  

Haig Stoddard

Haig Stoddard is a veteran automotive industry analyst. His current focus is North America production and longterm sales forecasting.
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