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Eric Mayne's Blog

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by Eric Mayne Mar. 13, 2012

Noteworthy Insights From Olivier Francois

Visceral tone is a Francois hallmark. But why risk it when all consumers expect is a running shot of a shiny car and maybe a chuckle or two?....More
by Eric Mayne Feb. 6, 2012

Hey, Ford ... Unleash Leary!

Instead of calling on smash-mouth comedian Denis Leary to defend its honor, Ford dialed up the suits who threatened to "take all appropriate steps."....More
by Eric Mayne Jan. 27, 2012

Some Dots Don’t Connect

U.S. Regulatory Affairs Subcommittee Chairman Jim Jordan has managed to paint a picture of the bogeyman, in the guise of the National Highway Traffic....More
by Eric Mayne Jan. 12, 2012

Dodge Dart Promises Deliverance

I asked Chrysler’s Matt Liddane what the Dodge Dart means to him. “Redemption,” he said. Liddane was chief engineer of the Dodge Caliber....More
by Eric Mayne Nov. 21, 2011

Sex Sells. Time to Get Over It.

The caterwauling has begun. Albeit faintly. Prudes and feminist flag-wavers have raised their squeaky voices in....More
by Eric Mayne Nov. 11, 2011

Behind the Scenes of Ward's 10 Best Engines: A Tip of the Cap

Surprise and delight. OEM spinmeisters combine these words with gag-inducing frequency to extol vehicle features....More
by Eric Mayne Oct. 6, 2011

Steve Jobs Thought Outside the Glovebox

The year was 2008. During a Rolls-Royce media event, I was poking around the interior of Phantom Coupe. Base price:....More
by Eric Mayne Sep. 15, 2011

The Mayne Objective: Props, Chops and Missed Ops

Press days conclude at another auto show and once again, Volkswagen leaves me wanting. Sure, the up! minicar is....More
by Eric Mayne Sep. 9, 2011

Shame on Those Who Would Exploit 9/11

As the nation pauses this weekend to reflect on the 9/11 catastrophe, I am heartened by a revived sense of oneness....More
by Eric Mayne Aug. 31, 2011

Don’t Confuse Union Man With Peking Man

What is a fair price? It’s a question that has dogged the species since Peking Man crafted the first flint arrowhead....More
by Eric Mayne Aug. 22, 2011

Saab is Supernatural

Detroit and Pebble Beach, CA were the places to be last weekend for automotive journalists and aficionados. While....More
by Eric Mayne Aug. 12, 2011

The Diesel Diaries (Final Chapter)

As the kms fly by and the Q7 TDI's range gracefully dwindles, I think of the handful of OEM execs and UAW officials....More
by Eric Mayne Aug. 8, 2011

The Diesel Diaries (Day 2)

Bob Cajun is not a Zydeco musician from The Big Easy. It is a one-time logging community on the fringes of northern....More
by Eric Mayne Aug. 5, 2011

The Diesel Diaries (Day 1)

The mission is simple: Fill the tank with diesel, drive until it's drained and see where I've ended up. The....More
by Eric Mayne Jul. 25, 2011

Chrysler in Context

I miss the relative solitude of the pre-Internet era. The media voices we heard then were not just fewer, they were....More
What's Eric Mayne's Blog?

Eric Mayne, Ward’s Editor of News Operations, shares his thoughts and insights on the latest news from the global automotive industry.

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