Contributors

David E. Zoia

As Editorial Director, I oversee much of what goes into WardsAuto.com, enjoying a ringside seat that lets me observe up close just about every facet of the industry worldwide. I have covered the...

Sep 24, 2014

Odds Are Cadillac’s New York Stay to Be Temporary

Culture clashes, cost-cutting pressures or failure to complete the Herculean task of reviving Cadillac’s image all could be drivers for bringing the brand back home....More

John McElroy

John McElroy is editorial director of Blue Sky Productions and producer of “Autoline” for WTVS-Channel 56, Detroit, and “Autoline Daily,” the online video...

Jul 01, 2015

Fewer U.S. Households Buying New Cars

If the same percentage of Americans bought cars and trucks this year as in 1978, we would see 22 million sales....More

Jim Ziegler

Jim Ziegler, president of Ziegler Supersystems, is a trainer, commentator and public speaker on dealership issues.

Aug 08, 2012

Opel Dragging GM Down

General Motors, even under new management and government ownership, continues to lose billions in Europe....More

Drew Winter

Drew Winter is Editor-in-Chief of WardsAuto World magazine and a Senior Editor at WardsAuto.com. He was won numerous awards for his work in both print and digital media and has been...

Mar 11, 2015

Why Apple Won’t Make iCars

Yes, Apple will put on a great tease, but it never will result in the manufacture of millions of clever iCars....More

Byron Pope

As the associate editor covering Ford I get a front-row seat to one of the most fascinating times in recent automotive history. In my more than 6  years at WardsAuto, I've witnessed...

Apr 08, 2015

Volvo’s Decision to Build U.S. Plant a Head-Scratcher

Volvo CEO Hakan Samuelsson says the company can’t become a true global automaker without an industrial presence in the U.S....More

David C. Smith

Dave Smith, WardsAuto editor at large, is the founding editor of WardsAuto World magazine. He writes about numerous topics, all with a keen perspective honed from years of...

Jun 08, 2015

New Biography: Mary Barra Earned Her Way to Top at GM

What makes the CEO’s story all the more compelling is that she grew up in a middle-class GM family and wound up leading the world’s second-largest automaker....More

Jim Irwin

Jim Irwin joined WardsAuto.com an associate editor in July 2011 following 27 years at the Associated Press bureau in Detroit. He primarily edits stories by WardsAuto...

Jun 02, 2015

Talks No Usual Throwdown for GM Korea, Union in 2015

Employees’ specialized skills make GM Korea’s new-vehicle and engine-development centers valuable assets. Line workers, however, differ mainly from their Indian, Mexican and Chinese counterparts in that they make a lot more money....More

Steve Finlay

Steve Finlay is the editor of WardsAuto Dealer Business magazine and a senior editor for WardsAuto.com. His journalism career started 42 years ago as a crime reporter. A Michigan native, he likes...

May 28, 2014

As Seen in Automaker Conference Rooms

Watch-it-come-clean demos aren’t limited to TV spots....More

Christie Schweinsberg

I cover the Asian auto makers here at WardsAuto, with a primary focus on the Japanese and Korean brands in the U.S.

Feb 23, 2015

Ito’s Departure a Long Time Coming

During outgoing Honda President Ito's reign, the automaker made some major missteps, from the underwhelming '12 Civic, to the '10 Insight. He also failed to boost the volume and prestige of the Acura brand....More

Tom Murphy

Tom Murphy is executive editor of WardsAuto World magazine, with an emphasis on technology and suppliers. He leads selection of the Ward’s 10 Best Engines and Ward’s 10 Best Interiors...

Jul 17, 2015

Chrysler Building Ram 1500 Diesels, But Sales Lag

Through June, FCA says the diesel makes up 18% of the Ram 1500s shipped from the plant but only 12% of the retail mix. The automaker says a 20% retail mix remains in sight. But it should have been achieved by now....More
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WardsAuto editors share insights and observations on the global auto industry.

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