Dave Zoia

Editorial Director, WardsAuto

As Editorial Director, I oversee much of what goes into WardsAuto.com, enjoying a ringside seat that lets me observe up close just about every facet of the industry worldwide. I have covered the automotive sector for some 30 years, most of that right here at WardsAuto. I've reported on everything from new technology to manufacturing to businesss strategy and am liable to write about any and all of that here.

Posts in Final Inspection view all

Oct 31, 2012

Marchionne Goes All In

The bid to rely on new products and market conquests rather than cost-saving capacity cuts is a risky, but potentially lucrative, bet on a long-term....More
Sep 11, 2012

GM’s Volt Miscalculation Not Cost, Cachet

The hybrid-electric car has evolved into a political football, not the image-builder initially envisioned. Now’s the time for the auto maker to go....More
Aug 28, 2012

Lincoln May Have Life Left After All

CEO Alan Mulally reportedly had backed killing the brand when he first arrived at Ford during the depths of the recession. Now he is promising to....More
Jul 31, 2012

Be Careful What You Wish For

In the end, marketing guru Joel Ewanick’s fast-acting, shoot-from-the-hip style didn’t play well at the new GM....More
May 16, 2012

GM’s Europe Problem: Maybe Ex-CEO Saw Writing on Wall

With strong unions and nationalistic governments intent on protecting their industries, there is no fast fix for GM in Europe, as CEO Dan Akerson and....More
Mar 22, 2012

Ford More Good Than Lucky, Book Contends

“American Icon” details Ford’s near-death experience and subsequent turnaround under CEO Alan Mulally, concluding the auto maker made its own breaks....More
Mar 13, 2012

Making It Pay May Be Auto Infotainment’s Biggest Distraction

Designing advanced entertainment and telematics systems so they are safe to operate, meet regulatory benchmarks and work the way they are meant to....More
Mar 05, 2012

VW May Be Real Matchmaker Behind GM, PSA Courtship

The GM-PSA purchasing and product-development deal announced last week is about one thing: keeping pace with VW’s growing purchasing power....More
Feb 09, 2012

It’s a Fine World After All

It was mostly smiles at the NADA convention in Las Vegas, where everything seemed to be breaking the dealer body’s way for 2012....More
Oct 07, 2011

Pent-Up Demand? What Pent-Up Demand?

With annual U.S. sales running nearly 5 million units below pre-economic-crash peaks and the average age of vehicles on....More
What's Final Inspection?

WardsAuto editors share insights and observations on the global auto industry.

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