David E. Zoia

Editorial Director, WardsAuto

As Editorial Director, I oversee much of what goes into WardsAuto.com, enjoying a ringside seat that lets me observe up close just about every facet of the industry worldwide. I have covered the automotive sector for some 30 years, most of that right here at WardsAuto. I've reported on everything from new technology to manufacturing to businesss strategy and am liable to write about any and all of that here.

Posts in Final Inspection view all

Nov 24, 2010

Uh-Oh, Oprah Likes the Bug

Volkswagen’s Beetle giveaway on the Oprah Winfrey show this week may turn out to be a good marketing ploy – or simply....More
Nov 10, 2010

Charting the Comeback

Maybe it’s time to recalibrate. Most of this year was spent repeating the same monthly vigil, as we waited anxiously....More
Sep 13, 2010

Black as Green as Blue

The car color Henry Ford made famous is drawing little love from the crowd lining up to purchase the first batch of....More
Aug 27, 2010

A Temporary Distraction?

Worried about driver distraction in an era of prolific text-messaging and complex onboard entertainment and information....More
Aug 19, 2010

Obama Factor the Wild Card in GM’s IPO

A year ago, we saw what having the U.S. President behind you can do for a bankruptcy filing. Now we’re about to....More
Aug 13, 2010

No Hollywood Ending as Whitacre Rides Off Into Sunset

Talk about a faster-moving General Motors. Ed Whitacre went from non-executive chairman to CEO to golden parachute....More
Aug 11, 2010

What’s the EV Endgame?

What rubs some the wrong way is the cash-back offer rewards the cause not the effect. Consumers get a break only on....More
Jul 30, 2010

Shooting Down the Satellites

Volkswagen is the latest to strike a blow against still-struggling satellite radio, announcing today it is partnering....More
Jul 15, 2010

Fiat 500 Offer Model for Others to Follow

Fiat 500 Offer Model for Others to Follow Credit Chrysler-Fiat with a stroke of marketing inspiration this week....More
Jun 24, 2010

Keeping Tabs on the EV Market’s Pulse

Want a barometer of the true underlying demand for electric vehicles as Nissan Leafs, Mitsubishi iMiEVs, Chevy Volts....More
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WardsAuto editors share insights and observations on the global auto industry.

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