I cover the Asian auto makers here at WardsAuto, with a primary focus on the Japanese and Korean brands in the U.S.

Posts in Final Inspection view all

Feb 03, 2016

Where Did Scion Slip? Let Me Count the Ways

Targeting cash-poor young buyers, selling products that made more sense as Toyotas, and recent uninspired advertising are just a few of the ways....More
Jul 30, 2015

Honda Makes Bold Move But Will It Stick?

Honda puts a designer in charge of its Acura brand, but recent history shows similar moves at other automakers haven't been long-lived....More
Feb 23, 2015

Ito’s Departure a Long Time Coming

During outgoing Honda President Ito's reign, the automaker made some major missteps, from the underwhelming '12 Civic, to the '10 Insight. He also....More
Feb 20, 2015

Infiniti Needs New CUVs, Stat

While large and performance cars are important to cast a halo over the Infiniti brand, it needs updated, compelling CUVs to really increase its sales....More
May 12, 2014

Carry Me Home, and Home

A Nissan NV200 arrives in the office just in time to help me with a move. How did it do? Read on to find out....More
Apr 28, 2014

Toyota Texas Move: Do as I Say, Not as I Do

The industry’s self-professed greenest automaker is said to be uprooting its U.S. sales-and-marketing operations to the country’s least-green state....More
Feb 27, 2014

Honda Insight Doomed From Start

The Insight was too small when it needed to be big, too fuel-efficient when it wasn't necessary, not around when people cared about fuel economy and....More
Feb 13, 2014

Another One Bites the Dust, Unfairly

Hyundai-Kia parts way with yet another executive, but he didn’t have much to work with....More
Dec 27, 2013

Hyundai Loses in Krafcik Departure

The departing U.S. CEO of the South Korean brand was devoted, passionate in his role....More
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WardsAuto editors share insights and observations on the global auto industry.

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